Web Search Alert Gwen Harris

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Web Search AlertGwen Harris

• CASLIS Toronto November 7, 2006

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What we will cover

• Social search
• Tagging
• Web 2.0
• Video
• Scholarly

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US Search Share Rankings
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Whats happening with web search engines?

• Probably larger databases
• No syntax changes
• Some changes to ranking no two people will get
  the same results
• New look Live.com and Exalead

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Whats going on with search?
People just want to have fun
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Gone Social and Personal

• Social Search wayfinding informed by human
  judgment
• Questions and Answers
• Social Bookmarking Services share online
  bookmarks
• Personal verticals

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Question and Answer
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Question and Answer

• Yahoo Answers most users
• Microsoft QnA
• AnswerBag
• Google Answers - higher quality pay

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Social Bookmarking

• Save bookmarks online and use from anywhere
• Tag them to describe subject, format, anything
  you like
• Add comments
• Possibly rate bad to excellent
• Make public (or restrict to friends or keep
  private)

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Tags at del.icio.us
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Del.icio.us for librarians

• LIS 757 course on Social Software for Libraries,
  UWO
• Maui Community College
• Me - websearchlady

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Pivot-browsing

• Search del.icio.us for folksonomies
• From list find Shirky article.
• Click on Saved by xxxx people (pivot by url)
• Use tagcloud click on a tag (pivot by tag)
• Find a person see what else that person has
  saved (pivot by person)

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Social Bookmarking

• Del.icio.us share bookmarks
• Furl.net save pages
• Yahoo MyWeb save pages
• StumbleUpon rank and review
• Ma.gnolia
• Connotea - academic
• Library Thing - bibliophile

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StumbleUpon

• Serendipity personal content discovery
• Must install toolbar
• Vote, tag, review
• Join a network
• Stumble around

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StumbleUpon Google Bookmarks
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Tagging for lovers of books
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Flickr for Librarians
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Personalized Verticals

• Create a specialized search engine on a narrow
  topic.
• Share with others.

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Rollyo Roll Your Own
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Personalized Verticals

• Rollyo searches Yahoo using site syntax
• Prefound personal collections similar to
  bookmarking
• Google Coop add specialized search to a web site

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Google Coop

• People with expertise tag urls in a subject area
  using (somewhat) controlled vocabulary.
• Webmasters create a specialized search engine on
  a topic for their website.

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Google Coop - Topics

• Google Coop Health.
• Contributors like the Mayo Clinic, National
  Library of Medicine and few others, have been
  tagging pages (their own I expect) with index
  terms that will aid in clustering results into
  more meaningful packets.

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Google Coop Custom Search Engine

• Very new (Oct 2006)
• Said to be reasonably easy to create a search
  engine.
• Featured Examples.
• Growing fast.

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Whats Happening? Web 2.0

• "architecture of participation" based on
  social software where users generate content,
  rather than simply consume it, and on open
  programming interfaces that let developers add to
  a web service or get at data. Web rather than
  the desktop is the dominant platform

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Live Search
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Live Search

• Web 2.0 user interface
• Related terms (poor)
• Integrated with Live.com portal
• Custom searches macros
• Image search delightful
• RSS Feeds and More

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Exalead
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Exalead

• Facelift
• Excellent aids for refining a search
• Thumbnails
• NEAR operator (16 words)
• Strong Boolean
• Truncation operator

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Ask.com has answers
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Ask.com

• Good 2nd tier engine
• Canada climate change
• Narrow / expand
• Binoculars
• Image search delightful
• Maps Canada and US

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Online Videos

• During March 2006, approximately 42 percent of
  all U.S. Internet users streamed video through an
  entertainment site, and more than 33 percent did
  so from a portal.

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Online Videos

• On average, consumers spent close to one hour per
  month viewing Internet video from work locations
  during March 2006. 

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Video-sharing

• YouTube video-sharing and social network 100
  million views a day 34 million unique users a
  month.
• Yahoo Video

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Google Video

• UCBerkeley Google Video 250 hours of video from
  classes
• National Hockey League full length video of
  some recent games and selected classic contests.
  (GM Nov 4/06)

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Google and Friends

• Google for Educators teachers guide to Google
  products
• Google Librarian Center newsletter and stories
• Google Literacy Project - resources for reading
  and education.

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Scholarly - Directories

• Intute in the UK 113,000 sites - academic and
  research communities
• Internet Public Library added Grokker visual
  search.
• Librarians Internet Index 20,000 sites. Uses
  facets

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Scholarly - WorldCat

• Worldcat.org has 1 billion items in 10,000
  libraries
• Also accessible through Google, Yahoo, Live

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Scholarly - Google

• News Archive - 200 years historical news
  archives -
• Google Books might get full view, limited
  preview, snippet, or no view.
• Google Scholar keeps on chugging

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Academic Live (beta)

• http//academic.live.com/
• Computer science, physics, medical, and
  electrical engineering publications.
• Very Web 2.0

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Google Trends (beta)

• Google Trends builds on the idea behind the
  Google Zeitgeist, allowing you to sort through
  several years of Google search queries from
  around the world to get a general idea of
  everything from user preferences on ice-cream
  flavors to the relative popularity of politicians
  in their respective cities or countries.

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Trends Search News
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A view of the web