Keywords: The Future of Multilingual Naming

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Keywords The Future of Multilingual Naming

• Lauren GelmanInternet Policy CounselRealNames
  Corporation

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Whats Required of a Multilingual System?

• A scalable, global solution
• Equal treatment of all languages and scripts
• Distributed policy management
• Caters to local customs, user expectations
• User friendliness
• Preserve existing names
• Natural language names and phrases

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RealNames Keywords

• A fresh approach
• New ground, no limitations to obey
• Used Unicode from the start
• User-friendly rules
• Write über or ueber
• Country-based namespaces
• Friendly to local trademarks and usages
• Puts localization in the right hands

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Sample Keywords

• Libération
• Barnes Noble
• ????
• NTT???
• ????
• Yahoo!
• Motel ?

• ???
• Nicht ist unmöglich
• Vecernji list
• ????????
• ??
• ???

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Keywords in Use

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General Keyword Policies

• Adult sites must be explicitly indicated in
  Keyword
• Global Keyword Registrant Database (WHOIS)
• Launching soon email service now
• Keywords are not transferable
• Keyword Dispute Resolution Policy
• Country-based Registries may create more
  restrictive policies

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Keyword Products

• Basic
• Low traffic
• First come first serve
• Keywords Plus
• High traffic
• Keyword Review

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Keyword Review Services

• Required for Keywords Plus and Keyword Namespaces
• Keyword editors determine if proposed Keyword in
  proposed country would provide a good user
  experience
• Generics not allowed
• Practical, not legal, assessment

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Keyword Review Services

• Keyword Review IS
• Protector of end users and thus the value of the
  Keyword system
• Deterrent to cybersquatters
• Keyword Review IS NOT
• A sunrise period
• A dispute resolution method
• A lottery
• A validation or rejection of any asserted IP
  rights

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Keyword Review Examples

• Keyword Review approvals
• Kodak to the multinational film company
• Delta to the airline
• Jorge Batlle Ibanez to the President of Uruguay
• Keyword Review rejections
• Nokia to a person named Nokia
• Woolworths in the US market to the high-end
  clothing store of the UK
• Montevideo to a tourism company
• books to anyone

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Keyword Dispute Resolution Policy (KDRP)

• Similar to UDRP, but
• Protects TMs and business names, domain names,
  personal names
• Penalty for bad faith KDRP filings
• Reconsideration provision
• Arbitrations handled entirely online by
  eResolution