Bryan Patten

1

Assignment 1

• Bryan Patten
• Chris Moran
• Nicolas Puyané

2
E-Commerce Yahoo.com Case Study

• Yahoo ( Yet Another Hierarchical Officious Oracle
  ) was created in February 94 by David Filo and
  Jerry Yang
• Services
• Internet Portal
• Data organization and ontology
• Syndicated information
• Serves as a hub for on-line shopping and a center
  for e-commerce via Yahoo on-line stores.
• Search and Directory services
• News services
• Community and Communication Services
• Merchant and Shopping Services

3
E-Commerce Yahoo.com Case Study

• Business Model
• Advertising
• Premium listings
• Yahoo partners Amazon and Barnes Noble,
  receiving a portion of the profits from sales
  generated through their ads.
• Premium business services such as extra mail
  storage, Yahoo BillPay, Yahoo Auctions..etc
• Yahoo stores currently has 17,000 merchants from
  which it takes a percentage of the sale price,
  usually 2 - 8

4
E-Commerce Yahoo.com Case Study
Financial History
Includes acquisition of Kimo.com for 157,400,000