P1246990964bKVvF

1
Transforming The Development Department

2
The Challenge

• How to double total fundraising cash flow in 5
  years (from 5 M to 10 M) without losing your
  job???

3
1. Get CEO and Senior Leadership Team
on Board

• Build and implement the case develop new
  YMCAs, introduce new programs to high need
  communities, extend more financial assistance,
  etc
• Invest in Financial Development increased
  operating budget from 750,000 to 1.7 M
• Create VP Marketing and Communications no
  longer CDOs responsibility
• COO Drives annual campaign shift responsibility
  for planning and execution of annual campaign to
  COO
• COO Drives philanthropy culture our goal is to
  have all staff, volunteers and members truly
  embrace YMCA philanthropy

4
2. Create YMCA Open Doors Fund Council

• considered separate Foundation
• opted to build a council within Y constitution
  and bylaws
• focusing on long term donor stewardship (break
  capital campaign cycle)
• seeking annual, capital and endowment gifts
• 30 Council members each raising minimum of
  100,000 per year 3 M annually by 2009/10

5
3. Province-wide Strong Kids Campaign

• All 27 YMCAs in Ontario share campaign name,
  website, 1-800 , brochures, media ads and timing
  
• 500,000 invested in media campaign
• 3 year commitment and exploring taking nationally
• Supplemented by direct mail and email campaign
• Direct marketing to produce 300,000 annually by
  2009/10

6
4. Donor Centred, Major Gift Program

• Focusing on top 10 of our Associations 12,000
  donors
• One staff / 150 donors
• Average gift from 1,000 in year one to 5,000 in
  year 5 (each staff produces between 500k and
  750k annually)
• Program to produce 5 M annually by 2009/10

7
5. Explore Sponsorship Program

• deepen connections with corporate donors and
  partners
• leads to increased public awareness
• generates new funds funded from their marketing
  budgets
• corporations receive value and do not receive
  tax receipt
• We expect to realize 1 M annually by 2009/10

8
6. Build Endowment

• Plan to grow from 214 to 375 Heritage Club
  members (grown by 96 over past 2 years)
• Seeking an Endowment Challenge gift (500,000
  challenge gift raised 1.5 M from 76 donors)
• Expect to raise 2.75 M in actual and/or deferred
  gifts by 2010

9
7. Build Back of House Support Systems

• Pre 2005 back of house consisted of one full
  time staff, today we have 5 who focus solely on
  data entry, gift and tax receipt processing,
  pledge follow ups and ongoing donor stewardship
  and communication
• introduced online giving and significantly
  enhanced our web www.ymcatoronto.org
• introduced province-wide online giving site
  www.ymcastrongkids.ca
• by 2010 hope to have 50 of our donors (250 and
  lower) giving online and 100 staff

10
YMCA of Greater Toronto Building The
Development Department Vision