A view of ECommerce

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A view of E-Commerce

• Latin America

Nestor Villanueva
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Internet users for the Americas
Source internetworldstats.com
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Internet users in the Americas
Source internetworldstats.com
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Internet users in the Americas
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Internet users in South America
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Internet users in South America
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E Commerce Latin America

• Ranks 4th in the world (after US, Europe, Pacific)

• Estimated in US 82 Billion in 2004

• Marked cultural differences and attitudes, in
  comparison to northern countries

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E Commerce Latin America

• Current Issues (common problems outside the US)

• Different tariffs and tax structures

• IT infrastructure of varying quality

• Lack of cross-border logistical support

• Conservative banking attitudes

• High internet charges, now being reduce

Source ecommerce-digest.com
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Perspectives

• Between 2000 and 207 the number of users grew
  from 18.1 M to 122.4 M
• 10 of worlds internet population
• A market somewhat neglected by the business media

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US Portals entering the region

• On June 9th Yahoo! launched local versions of its
  portal for the medium-size Latin markets
• Yahoo! Colombia
• Yahoo! Peru
• Yahoo! Chile
• Yahoo! Venezuela

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US Portals entering the region

• On June 25th AOL also launched local versions of
  its portal for the following countries in Latin
  America
• AOL Argentina
• AOL Chile
• AOL Colombia
• AOL Venezuela

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Mercado Libre (Free Market)
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Mercado Libre (Free Market)

• Started in 1999 in Argentina by Stanford graduate
  Marcos Galperin
• Modeled after eBay
• More than 24.9 M registered users
• Currently listed in Nasdaq
• In 2007 buy-sell transactions for more than US
  1500 M
• Currently No. 1 marketplace in Latin America

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Mercado Libre (Free Market)

• Language and culture are barriers to
  international competition
• eBay holds a 20 stake in Mercado Libre

Source Forbes.com