Learn Copywriting Skills

1
10 Million Dollar Copywriting Course
2
What is copywriting?

• Copywriting is the craft of engaging the reader
  by attracting their attention
• It is a much sought after skill
• Copywriters are some of the highest paid writers
  in the world

3
Definition of Copywriting

• Copywriting is the use of words and ideas to
  promote a person, business, opinion or idea.
• The term copywriter is generally limited to
  promotional situations, regardless of the medium
  as advertisements for print, television, radio or
  other media.

4
When are copywriters used?

• Copywriters are used to help create direct mail
  pieces, taglines, jingle lyrics, web page
  content, online ads, e-mail and other Internet
  content, television or radio commercial scripts,
  press releases, white papers, catalogs,
  billboards, brochures, postcards, sales letters,
  and other marketing communications media.

5
Search Engine Optimisation Copywriting

• SEO copywriting has to comply with the criteria
  that the search engines use for ranking websites
  in their search listings
• In the last five years SEO copywriting has grown
  into a complex compilation of the knowledge of
  keyword and search engine research, content
  development and linking, all put together today
  with technical expertise

6
What is a Swipe File?

• A swipe file is a collection of tested and proven
  advertising and sales letters.
• Keeping a swipe file (templates) is a common
  practice used by advertising copywriters and
  creative directors as a ready reference of ideas
  for projects.

7
The W.E.S.T Copywriting Course

• Stemming from Bob Yeager's Original Copy King
  Copywriting Course
• Learn how to write copy for any market
• Learn how to write copy for any project

8
Bob FINALLY Shares His Proprietary Techniques

• He has never taught or shared these before!
• Whatever it is, he'll help you say it better.

9
Bob has brought in over 10 Million in Sales with
his Copywriting

• Uses his knowledge of NLP
• Uses his knowledge of Social Engineering

10
Learn Bobs SecretsVideo by Video...

• Video by video, Bob walks you through his swipe
  file of Master Sales Copy that has brought
  amazing results.

11
Learn About Bobs 10 Million Dollar Copywriting
Course... and More!
www.TheWestProgram.com