Beretta eCommerce and Automated Credit Card Processing

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Beretta e-Commerce and Automated Credit Card
Processing

• Session ID 32820

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Agenda

• Introductions
• About Beretta
• Original Environment
• Requirements
• Solutions
• Benefits
• 2007/2008 Actions
• Questions Answers

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Introductions

• Beretta USA Corp.
• Silven Gantt
• Director of Media and Retail Operations
• Computer Discoveries, Inc.
• Suhas Gosavi
• Vice President of Operations
• Doug Palaske
• Manager of Sales and Marketing

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About Beretta

• Beretta manufactures and distributes firearms,
  sporting apparel and accessories worldwide.
• Founded in 1526, oldest industrial dynasty in the
  world.
• Family-Owned 14 Generations
• Beretta USA Corp. located in Accokeek, MD
• Current Environment JDE World 9.1

http//www.berettausa.com/
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Original Environment

• 2005
• Swivel-Chair e-Commerce
• Stand Alone e-Store Established in 2002
• Limited Product Availability
• Orders Downloaded Each Morning and Manually
  Entered into JDE as Sales Order
• Manual Credit Card Processing
• Credit Card Orders Received
• Orders Entered into JDE 7.1
• Order Confirmations Printed Pick Slips Held
• Manually Swiped Credit Cards as Sale Transaction
• If approved Pick Slip Released to Warehouse
• If not approved Customer Contacted for
  Resolution
• Processing Time 2 Days

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Requirements

• Automate Credit Card Processing
• Integrate e-Commerce Environment into JD Edwards
  World 7.3
• Real Time Product Availability and Pricing
• Real Time Address Book Order Creation
• Real Time Sales Order Entry
• Real Time Customer Order Information
• E-Mail Order Confirmations Shipment
  Notifications
• 24 x 7 x 365 Call Center Interface
• Meet or Exceed Industry Standards for B2C
  e-Commerce

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Solutions

• Jan 05 - Automated Credit Card Processing in JDE
  7.3
• Jul 05 - Implementation of Integrated B2C
  e-Commerce Solution into JDE 7.3
• Aug 05 - Integration of an Outsourced Call Center
  into JDE 7.3
• Selected Computer Discoveries, Inc. ERP2WEB
  Software as Best Solution

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Automated Credit Card Processing

• Business Rules Definitions
• Request Credit Card Authorization for What is
  Going to Be Shipped (JDE Sales Order Allocation)
• Charge the Customer for Product Ready for
  Shipment (Delayed Capture)
• Back Orders are Not Authorized nor Delayed
  Captured Until the Product is Shipped
• Required Modifications to JDE Order Activity
  Rules
• Product Allocation/Credit Card Process Runs Every
  10 Minutes While Warehouse is Open.

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Order Activity Rules for Credit Card Processing
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Accrued Benefits

• Orders Received the Same Day Often Ship the Same
  Day
• Improved Cash Flow
• Reduction in A/R Issues
• Reduced Labor Costs by One Person Year
• Improved Customer Service
• Same Day/Next Day Shipments
• Minimal Errors in Entering Credit Card
  Information
• Reduced Talk Time for Call Center and Customer
  Service

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Implementation of E-Commerce Into JDE 7.3
Environment

• Objectives
• Create Real-Time Interface into JDE World 7.3 for
• Address Book Entry Creation
• Product Availability, Pricing and Expected Ship
  Date
• Sales Order Entry
• Customer Self-Service on Order Status
• Create Best of the Brand B2C Environment
• Multiple Options for Products
• SKU Resolution for Sales Order Entry into JDE
• Reduce Administration Efforts/Cost
• Create Call Center Interface for Catalog
  Orders/Customer Service

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Credit Card Fraud

• Three Types of Fraud
• Organized (Professionals)
• Opportunistic (Amateurs)
• Cardholder
• Normally Discovered During the Charge Back
  Process
• Merchant Bears the Risk
• Means to Prevent
• AVS and CVV2/CVC2 Verification on All Orders
• Payment Gateway Filters
• Can Block Legitimate Orders
• IT Architecture Can Limit Options
• Solutions Can Become Resource Intensive

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2007 Actions

• JDE World 9.1 Upgrade
• Enterprise-Level Effort
• Required Very Limited Changes to ERP2WEB Software
• Successfully Completed in November 2007
• Call Center JDE Green Screen Functionality
• Provided Call Center Managers with the Ability to
  Change Address Book Entries and Modify Orders
  Without Contacting Customer Support Section

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E-Commerce Test Drive
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2008 Actions

• Vertex Software Implementation
• Completed March 2008
• Moderate Modifications to ERP2WEB Software
• Calculates State and Locality Sales Taxes in all
  50 States
• E-Commerce Upgrades
• New Firewall Additional Servers for Scalability
  and Reliability
• Upgrade to Current Version of ERP2WEB Software
• Consolidation of Website Domains

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2008 Actions

• Expected Benefits
• Upgrade to Current Version of ERP2WEB Software
• Improved Administration Functionality
• Incorporate B2B Functionality into Current
  Environment
• Custom Presentation Based Upon User Profile
• Consolidation of Website Domains
• Consistent Branding Across all Websites
• Increased Traffic to e-Commerce Website and
  Increased Sales

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New Infrastructure
Robust and Scalable for Future Growth!
Call Center Agents
Customers
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Consolidation of Website Domains
www.shopberetta.com 3,500 visits per day
www.berettausa.com 10,000 visits per day
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Contact Us
Silven Gantt Director of Media and Retail
Operations [phone] x1371 sgantt_at_berettausa.
com Doug Palaske Manager of Sales and
Marketing [phone] x225 dougp_at_cdiconsulting.
com
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Questions Answers