A Custom Point of Purchase Display Increases Sales

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A Custom Point of Purchase Display Increases
SalesStop and think about your last visit to the
grocery store. How many of the displays do you
remember? The odds are very high you will
remember only one or two. They probably stood
out because they were unique displays you had
never seen before. A custom point of purchase
display grabs eyes, holds attention, and is
remembered. Displays which are commonplace are
overlooked, ignored, and forgotten by almost
everyone.Increase Your Sales by Grabbing
AttentionThere are only a few ways to increase
the sales of your products. One is to have a big
sale. Another method is to get buyers to notice
the products instead of just walking by. A
display with originality captures eyes and draws
customers to the product.The method to greatly
explode your sales is to combine a discount and a
unique custom point of purchase display. The
increased sales will quickly cover the cost of
buying the displays and then start producing
greater profits.A Small Investment Which Gives
You Long Term ReturnsYou would probably be
surprised to learn how inexpensively you can have
a custom point of purchase display built. If you
need a quantity of units for all of your store
locations the price per unit decreases even
further. The real magic starts after you put
your custom displays to work. You will capture
new buyers for the products which become repeat
purchasers of your merchandise. Your return on
investment suddenly is not isolated to a short
term sale, but to long term repeat sales. Isnt
that what you really want anyway, a short term
investment which gives you long term results?
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How Small Is Your Investment?Obviously the price
on a custom display will vary with the complexity
and design. As a good starting point, you can
find a custom point of purchase unit starting at
under 200. When you compare this cost to buying
even generic shelving it becomes a very tiny
investment. Considering a custom display will
increase sales it should make your decision very
easy.The important question is how high your
return on investment will be with an eye-catching
display. As you remember by thinking back to
your last visit to the grocery store, it can be a
tremendous difference in brand awareness,
immediate sales, and future sales. The display
is not only an investment in today, but in the
future of the product.The Giants in Marketing
Are Not WrongIf you are still questioning the
value of having your own custom point of purchase
display consider this fact. Pepsi, Coke, Proctor
Gamble, and any other retail marketing giant
you can think of rotate unique custom displays
almost constantly. They are not guessing at
what works, they have done market research and
tested the theory. They know when you are
rolling out a new product you must capture
attention and get people to try it the first
time. A custom point of purchase display is one
way you can build product and brand awareness
without high expenses. It is a great investment
in the future of your store or product.