MNN Manhattan Neighborhood Network Network Redesign

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MNNManhattan Neighborhood NetworkNetwork
Redesign
Network RedesignProposal By Aruna Naimji
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MNN
WHO THEY ARE Manhattan Neighborhood Network is
responsible for administering Public Access cable
television services in Manhattan. They exist to
give Manhattan residents a way to exercise their
First Amendment rights through the medium of
cable television. MNN is open, uncensored and
available to all on an equal basis.
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MNN
WHAT THEY NEED Having worked as a stage manager
for a show on MNN, I experienced first hand the
nature of this organization. I very much liked
the concept of this network but felt that the
overall design of the network did not communicate
their function or goals. They need a unified look
that addressed diversity, individuality and free
speech. It needs to also be inviting to a general
audience to inspire participation.
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MNN - Process - Direction 1

• Direction 1
• -mainstream
• validated
• vector graphics
• Realistic photographs
• clean san-serif type
• modular
• Political

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MNN - Process - Direction 2
Direction 2 -outsider art -illustrations -photo
collages -hand drawn type -music, street
musicians -highly individualistic -less
accessible -non-modular -creative -difficult to
produce
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MNN - Process Direction 3
Direction 3 -Surrealist Art Treachery of
Images -illustrated type mixed fonts -photo
collages -hand drawn type -international sound
music, -individualistic -accessible -modular -pol
itical, creative and diverse -addresses
individuals and groups
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MNN - Process
Direction 2 -outsider art -illustrations -photo
collages -hand drawn type -music, street
musicians -highly individualistic -less
accessible -non-modular -creative -difficult to
produce
Direction 3 -surrealist art Treachery of
Images -illustrated type mixed fonts -photo
collages -hand drawn type -international sound
music, -individualistic -accessible -modular -pol
itical, creative and diverse -addresses
individuals and groups

• Direction 1
• -mainstream
• validated
• vector graphics
• Realistic photographs
• clean san-serif type
• modular
• Political

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MNN - Distilled Proposition
From art to political activism, MNN is a network
with programming considered outside the accepted
cultural norms. By combining the spirit of
outsider art with surrealism, MNNs new brand
identity will inspire both creativity and
activism and appeal to both the individual and
the organization.
The artists canvas is a place for ideas to grow.
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MNN - Brand Elements
Logo Colors Backgrounds Typography
Icons Images
Sound Effects Music Transitions Movement Pace
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MNN - Brand Elements - Logo
Speech bubble - is an icon for Speech.
Typography - emulates hand drawing Font -
bastardized peanuts Distressed look of logo
intended to look Grass-roots, something you
would find on the street.
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MNN - Brand Elements - Colors Backgrounds
Colors - Primary light colors, RGB Backgrounds -
Painters Canvas By combining an artistic medium
of painting with electronic light spectrum of
television, a unique visual space in which story
can be told is created. This element was
inspired by Magritte's painting The Treachery Of
images
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MNN - Brand Elements - Colors Backgrounds
The clean, sleek lines in The Treachery of
Images.  The pipe is very smoothly painted in
Magrittes characteristic stylehis precise,
meticulous technique accents the straightforward
quality of the piece.  Simplicity of space
allows for the message to be conveyed directly.
Artists canvas is a place for ideas to grow.
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MNN - Brand Elements - Typography
Typography - purpose is to reinforce
individuality of viewers and show
contributors. This is accomplished by using hand
written type in main brand as well a variety of
default computer Fonts In Up-next sequence, show
titles will either be randomly generated or
selected from a set list. Distressed type-writer
font - emulates idea of Grass-roots
dissemination of information.
CGFielderGothicBold
Rodin
Trixie
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MNN - Brand Elements - Typography
We Are MNN - cursive hand written words transform
into crudely formed letters. This style is
directly influence by outsider art. Type that can
not be contained, grows and recedes. It suggests
that there is more to it than initially seen.
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MNN - Brand Elements - Typography
Images - Photographs of diverse people are
treated in a uniform way without color.
The removal of color serves to unify them
visually against a very bright background
space. On the website, which is static,
desaturated colored images are used as they sit
on white field. The viewer also needs some degree
of color to access information.
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MNN - Brand Elements - Sound
Whistle Blowers - Colonel Bogeys March theme
used in Bridge over River Kwai Evokes spirit of
rebellion. Spot is remembered For whistling, but
since whistles are shown, I chose to not do the
obvious and use the Sounds of whistles. We Are
MNN - Original music was created to sound
international, optimistic and evoke the spirit of
the dreamer living in the sounds of a rotating
uplifting spiral.
Media Giant - the voices of the characters are
speed up and the pitch raised to make them sound
small.