The Future of Search: Evolving Your SEO Campaign

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The Future of Search Evolving Your SEO Campaign

• April 4, 2006

Scott Delea SVP General Manager DigitalGrit,
Inc. sdelea_at_digitalgrit.com 973.316.9696 x117
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Introduction to DigitalGrit

• Founded in 2000
• 60 full-time employees
• Offices in NJ, DC, NYC, South Florida, Los
  Angeles
• Named a Best Places to Work in New Jersey (2005,
  2006)
• Active members/leaders of SEMPO, IAB, DMA
• Finalists for numerous industry awards including
  OMMA, ADTECH, Interactive Advertising
• Our strength is our ability to turn strategy into
  measurable real-world results

• DigitalGrit, a full-service interactive marketing
  firm, is dedicated to helping leading companies
  and organizations realize the full potential of
  the Internet to
• Increase sales
• Build brands
• Improve processes
• Reduce costs

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The Future of Search SEO IS EVOLVING

• Search engines are aggressively expanding their
  databases of content to stay competitive and
  provide the most relevant results for a given
  search. Search results are no longer just web
  pages. Search results can be more three
  dimensional types of content such as audio and
  video
• The SEs have also been working on verticalizing
  this content (news, local, image, video)
• Major search engines are increasingly dedicating
  main SERP real estate to vertical search engine
  content. Some are calling this vertical creep.
• This is further complicates the job of search
  engine marketers and requires us to stay on top
  of the changes, or risk loosing visibility,
  traffic and sales.

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In Summary

• Its not only about the engine where people
  search, it is about the source of the search
  results people are shown
• Search engine optimizers need to address the need
  to create, optimize and submit these newer types
  of content
• SEO is everyones job in an organization (if
  doesnt just sit in the tech or marketing
  department)
• Copywriters
• Programmers
• Marketers
• Videographers
• Designers
• Bloggers
• Public Relations
• HR?
• Everybody
• We are no longer just communicating to humans we
  need to speak computer! Its time for everyone to
  learn to speak, write and think Algo