Sales

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Sales Marketing Presentation 2009
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Overview
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Introduction

• Over 500,000 people walk through the doors of
  Pepsi Ice Midwest every year. Pepsi Ice Midwest
  is the premier ice facility for figure skating
  and hockey in the
• Kansas City and tri-state area. We offer quality
  ice activities and fitness
• programs for all ages.

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Features

• 88,000 square foot state-of-the-art facility
• 2-NHL size rinks plus 3rd practice rink
• 700 People Seating Area
• Pro Shop Ice Hockey/Figure Skating Apparel and
  Equipment
• Concession Stand and Catering Services for Groups
• Concourse Bar w/ 2 Large Flat Screen
  HD-Televisions
• 4 Private Party Rooms
• Climate-controlled Changing Rooms
• 7 Locker Rooms
• Safe Environment
• Lighted Parking Lot
• 3rd Level Athletic Performance Center

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Ice - Activities

• Figure Skating Lessons Group and Private
• Ice Hockey Lessons Group and Private
• Youth Hockey
• KU Hockey
• Adult Hockey
• Public and Private Skating
• Hockey Tournaments
• Figure Skating Competitions
• Curling and Broomball

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Fitness - Activities

• Fitness programs for beginners and advanced
• Nutrition consultations
• Metabolic training and testing
• Indoor Cycling
• Obesity programs
• Yoga
• Metazone
• Movement and nutrition program using indoor
  cycling, yoga and hormonally based nutrition
  plans and supplementation  geared for optimal
  body balance.

NEW
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Skate School

• Pepsi Ice Midwest Skate School offers over 60
  Learn to Skate classes to an average of 300
  skaters on a weekly basis. We offer excellent
  training and instruction for learn to skate,
  hockey, and figure skating. Skate School
  Director, Michelle Lauerman, has a business
  administration degree and has been involved in
  skating for twenty years, including ten years of
  coaching experience. The Pepsi Ice Midwest Skate
  School is actively involved in both the ISI and
  USFS skating programs.
• Learn to Skate classes for all ages (3 and up)
• Learn to play hockey for all ages
• Advanced figure skating classes for all ages
• Basic Skills competitions
• Ice Shows
• Learn to Skate camps
• Advanced training camps
• Open house promotions for new customers

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Youth Hockey

• 43 teams and thousands of players currently play
  at the facility
• Kansas City Stars - The Kansas City Stars
  association is one of the largest hockey
  associations in the Midwest.
• 22 teams with 320 players ages 4 18 play on
  house or travel teams.
• 2 Travel High School Teams with 40 players (new
  this year 2007/2008)
• 6 travel teams designated A or AA travel in the
  Midwest area.
• 2 Tier 1 AAA Midget teams are ranked in the
  Nations top 20. (Tier 1 teams are sponsored by
  Russell Stover Candies.)
• This year the Stars will be adding 2 more Midget
  teams that will play in the Midwest High School
  Hockey League at the JV and Varsity levels.
• Pat Ferschweilers Russell Stover Travel Team -
  18 and U took third in the nation - 2007
• Pepsi Ice Midwest supports Kansas City Officials
  Association (KCOA,) accredited and trained
  referees, with over 20 current officials.

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Adult Hockey League

• Hockey League with over 300 players.
• (Pepsi Ice Midwest also offers Adult Stick Times,
  and Adult Classes to Play Hockey)
• Fall/Winter
• 31 Adult teams involved in games which occur on
  Sunday, Monday and Tuesday evenings starting in
  September and ending in April of each year.
•  Spring/Summer
• 26 Adult teams involved in games which occur on
  Sunday, Monday and Tuesday evenings starting in
  September and ending in April of each year.
• 13 Adult teams May thru August
• Pond Hockey 
• 4 teams involved in games throughout the year
• and occur on Wednesday evenings.
• Independent Mens Hockey
• 4 teams every Thursday night.

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Silver Blades Figure Skating Club

• Membership
• Silver Blades is the home club to over 150
  members.
• The club annually sends members to the
  Southwestern regional qualifying competition.
  From there, Silver Blades skaters have qualified
  onto and medaled at the Junior Olympics, U.S.
  Figure Skating Nationals, and various
  International competition.
• History
• Silver Blades is one of the oldest clubs
  operating within the ranks of U.S Figure Skating
  since the incorporation of the club in 1939.
• Silver Blades has been proud to call Pepsi Ice
  Midwest their home rink since 2000 when the rink
  first opened.

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Public Skate
Pepsi Ice Midwest offers a wide variety of public
skate times Hen House Grocers partner with Pepsi
Ice Midwest for a popular, Summertime, Friday
Night Big Chill, where unique entertainment is
offered for pre-teens, teens and whole families.
Lights Music, D.J. and Games Public Skate has
become a popular past time for area teens
Thanksgiving and Christmas Holidays as well as
School Days Off, are big days and well attended.
Recently purchased 300 new pairs of rental
skates. We have three rink side party areas for
birthday parties during public skate
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Birthday Parties

• 3 rink-side party rooms
• We offer skate instructors for birthday parties
• Games, Pizza, Ice Cream, Balloons and a helpful
  staff what else do you need?

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• Marketing

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Market Share
Pepsi Ice Midwest is the only 2 rink facility in
Johnson County area. Pepsi Ice Midwest is 1 of
only 3 regulation size indoor ice-skating rinks
in the metropolitan area.
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Demographics

• Our neighborhood demographics Johnson County
• Married couples with 2 to 3 children
• People who spend money on entertainment
• Average household annual income of
• 151,000 to 175,000
• College Educated
• Homeowners

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Economic and Social Impact

• Thousands of players and players families and
  fans come to Overland Park for games and
  competitions, from out of town and out of state.
  
• They stimulate local economy all year round,
  spending money at local hotels, restaurants and
  retail stores.
• Pepsi Ice Midwest is home for a number of
  not-for-profit organizations.
• High School Hockey Association
• Kansas City Stars (Youth Hockey)
• Russell Stover League
• KU Hockey
• Silver Blades Figure Skating Club
• Public Skate is popular with the local youth. We
  have well attended Friday Night Skate Parties
  with DJs co-sponsored by Hen House
• Pepsi Ice Midwest gives away free tickets for
  public skate to all area schools and not for
  profit organizations.
• Pepsi Ice Midwest has hosted the Special Olympics
  for figure skating. Donating ice time and
  coaching time.

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Brian Driscoll Marketing Director Phone
913-636-4211 Fax [phone] bdriscoll_at_icemidwe
st.com