Guerilla Marketing your Library

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Guerilla Marketing _at_ your Library

• Dianne Hathaway, Director
• Goffstown Public Library
• 2 High Street
• Goffstown, NH 03045
• 497-2102
• dianneh_at_goffstown.lib.nh.us

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The importance of marketing

• Competition
• Bookstores
• School programming like sports, after-school
  activities
• Dance lessons
• Scouting
• Music lessons
• Church activities
• Internet
• Video games and movies
• Home computers

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How can we market our libraries?

• Use local newspapers, cable access station
• Get your web site together and update it
  regularly!
• Good customer service that leads to
  word-of- mouth advertising
• Flyers, calendar of events
• STUFF!
• Outreach by accepting invitations from the
  schools, tea with DAR, local business
  association gatherings, civic group membership

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How can we market our libraries?

• Sponsor an outdoor concert
• Advertise in your local bowling alley
• Buy a portable signboard for your lawn
• Use local business signboards
• Email and/ or paper newsletter
• Programming for all ages
• Partnerships with other groupslet them
  market you as well
• Landscaping, flowers, shrubs

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What hasnt worked for us(but were not giving
up!)

• Lollipops
• Metal bookmarks advertising the library
• Test mints with our name on the package (credit
  card style)
• Test pen sample that hangs around the neck
• GTV16notice bulletin board
• Working with the local schoolslimited success

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Marketing ideas Id like to try

• Advertising on paper placemats in local
  restaurants
• Billboard
• A swap with a local business owner so s/he
  could get a hand-on look at what a library is
  like. PR would be crucial for this to be
  successful.
• A squeeze ball idea I borrowed from Champlain
  College
• Road adoption/ clean-up