Team Assignment

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Team Assignment
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For Effective Teams

• Attendance at team meetings
• Timeliness
• Collaboration
• Contribution of skills and resources
• Contribution of ideas

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Tasks and Responsibilities to Create Effective
Teams

• For the next meeting on (date, time, and
  location), we need to
• identify the purpose and anticipated goal
• determine the meeting time, length, and location
• identify and assign preparatory tasks
• allocate time for working on the tasks
• assign roles (e.g., facilitator, timekeeper,
  recorder)
• assess effectiveness of this last meeting

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BA 337 Peer Expectations/Evaluations

• Each member participates actively
• Project Meeting Reports (hand in one per team
  for each meeting)
• Peer evaluations (twice)
• Grades can be reduced significantly

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February

• McKids Draft Due Feb. 16 (Fri.)
• Situation Analysis, Segmentation, Targeting
• Will give you feedback in the following week
• Test 1 Feb. 19 (Thu)
• Study guide will be posted by Feb. 12
• Team 1 Case Presentation Feb. 26

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The Marketing Communications Decision Process
A
B
C
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Interdependencies among Target Market,
Objective, and Budget
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Monitoring the Environment
Situational Analysis

• Internal Analysis
• organizations
• strengths and
• weaknesses

External Analysis opportunities and threats that
confront a brand at a point in time.
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BA 337 Case Analyses

• Analyses should reflect course material

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BA 337 Presentation of Case Analyses

• Requirements
• 20 min MAX 10 min QA
• Everyone participates (speaking role)
• QA responsibilities are shared
• Maintain professional, real-life tone

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BA 337 Presentation of Case Analyses

• Strategies
• Think about your audience
• Be selective
• Be clear
• Justify your analysis
• Be diplomatic

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BA 337 Presentation of Case Analyses

• Strategies (cont.)
• Be creative, involved in role
• Be a good salesperson
• Support each other
• Be confident

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BA 337 Presentation of Case Analyses

• Tactics
• Rehearse!!
• Use A/V aids (well)

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BA 337 Presentation of Case Analyses

• Procedures on presentation days (non-presenters)
• Be on time
• Reserve front row for presenters
• Common courtesy/constructive comments
• Hand in written comments (for grade)

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BA 337 Presentation of Case Analyses

• Procedures on presentation days (presenters)
• Start on time (test equipment beforehand)
• 20 min.
• Call on people during QA
• Client team Prepare 3 copies of presentation
  notes (1 for the agency team, 1 for Nikhil, 1
  for me)