Politics Online

1
Politics Online

• By
• Brooke
• Kristin
• Tim

2
Political Organizing in the Internet Age

• Taking a Trippi into the realm of political
  campaigning and the internet

3
The Legend of Joe Trippi

• 1983, year of the Mondale vs. Cranston campaign
• The Jefferson-Jackson Day Dinner and the straw
  poll

4
The Legend of Joe Trippi

• 1983, year of the Mondale vs. Cranston campaign
• The Jefferson-Jackson Day Dinner and the straw
  poll
• The Problem

5
The Legend of Joe Trippi

• 1983, year of the Mondale vs. Cranston campaign
• The Jefferson-Jackson Day Dinner and the straw
  poll
• The Solution

6
Significance?
7
Significance?

• The importance of the roles of political
  organizers in politics

• The importance of networking/organization in
  political campaigns

8
They Know How to Win

• The importance of the roles of political
  organizers in politics

• The importance of networking/organization in
  political campaigns

9
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential campaign

10
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona

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The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona - mostly Carter friendly

12
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona - mostly Carter friendly but Kennedy had
  supporters in poorer communities
• IE) Hispanic communities, Indian Reservations

13
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona - mostly Carter friendly
• Carters Polling Strategy

14
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona - mostly Carter friendly
• Carters Polling Strategy
• 19 Polling venues

15
The Power in Networking

• Ted Kennedy vs. Jimmy Carter presidential
  campaign
• Arizona - mostly Carter friendly
• Carters Polling Strategy
• 19 Polling venues
• Locations difficult to reach by poorer
  communities

16
The Power in Networking

• Help from Joes friends

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The Power in Networking

• Help from Joes friends
• Fernando, son of Cesar Chavez

18
The Power in Networking

• Help from Joes friends
• Fernando, son of Cesar Chavez
• Cesar Chavez - head of farm workers union

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The Power in Networking

• Help from Joes friends
• Fernando, son of Cesar Chavez
• Cesar Chavez - head of farm workers union
• Farm workers had very strong influence on the
  citizens of the poor communities
• Considered heroes

20
The Power in Networking

• Joes Swat Team

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The Power in Networking

• Joes Swat Team

22
Kennedy Wins!!

• Won by 10 votes in Arizona

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Kennedy Wins!!

• Won by 10 votes in Arizona
• Next Texas

24
Trippi redefines political organizationagain

• Won by 10 votes in Arizona
• Next Texas
• His plan

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Trippi redefines political organizationagain

• Won by 10 votes in Arizona
• Next Texas

26
Trippi redefines political organizationagain

• Texas Primaries Bullshit

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Trippi redefines political organizationagain

• Texas Primaries Bullshit
• State Caucuses Victory

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Trippi redefines political organizationagain

• Texas Primaries Bullshit
• Phone calls werent enough, too many hang ups

29
Trippi redefines political organizationagain

• His Plan

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Trippi redefines political organizationagain

• His Plan Lemonade Stands

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Trippi redefines political organizationagain

• Texas Primaries Bullshit
• State Caucuses Victory
• That night _at_ 8pm
• Similar to JJ-Dinner, needed to pack the house
  with Kennedy supporters

32
Trippi redefines political organizationagain

• Texas Primaries Bullshit
• State Caucuses Victory
• That night _at_ 8pm
• Similar to JJ-Dinner, needed to pack the house
  with Kennedy supporters
• Success!! - won most of the national delegates in
  Dallas as opposed to everywhere else in Texas

33
A Trippi back in time

• Mid 19th century to 1960s, political organizing
  went something like this

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A Trippi back in time

• Step 1 Weekend before election, party activists
  go door to door or drop leaflets in supportive
  neighborhoods urging them to vote

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A Trippi back in time

• Step 1 Weekend before election, party activists
  go door to door or drop leaflets in supportive
  neighborhoods urging them to vote
• Step 2 On Election Day, representatives _at_ each
  polling site records the names of all the voters

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A Trippi back in time

• Step 3 Runners takes list back to local HQ where
  names are checked off on master registration
  list(everyone reg. to vote)

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A Trippi back in time

• Step 3 Runners takes list back to local HQ where
  names are checked off on master registration
  list(everyone reg. to vote)
• Step 4 Names remaining unchecked by the
  afternoon are visited by activists or more
  recently, given phone calls to remind them to vote

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Transitions

• By the 60s, Partisan Affiliation began to decline

39
Transitions

• By the 60s, Partisan Affiliation began to
  decline
• Increase in Swing Voters

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Transitions

• By the 60s, Partisan Affiliation began to
  decline
• Increase in Swing Voters
• IE) Reagan Democrats

41
New Goals

• Get supporters to vote
• Win unaligned voters
• Convince party members that were inclined to vote
  across party lines to stay with them

42
New Strategies

• Demographics - age, gender, income level, etc

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New Strategies

• Demographics - age, gender, income level, etc
• I.T. systems

44
I.nformationT.echnologies

• Advantages

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I.nformationT.echnologies

• Advantages
• More detailed data
• Faster calculation
• Ability to determine target demographics easily

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I.nformationT.echnologies

• Advantages
• More detailed data
• Faster calculation
• Ability to determine target demographics easily

• Objectives of campaign organizers

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I.nformationT.echnologies

• Advantages
• More detailed data
• Faster calculation
• Ability to determine target demographics easily

• Objectives of campaign organizers
• Lower cost per body
• Maintain the hardcount

48
The Internet and Political Organization

• Trippi Technophile

49
The Internet and Political Organization

• Trippi Technophile
• Saw that Wave Systems had set up a blog community

50
The Internet and Political Organization

• Trippi Technophile
• Saw that Wave Systems had set up a blog community
• Becomes investor, blog community starts to thrive

51
The Internet and Political Organization

• Trippi Technophile
• Saw that Wave Systems had set up a blog community
• Becomes investor, blog community starts to thrive
• Wave investors start generating 1000-1500 posts a
  day

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The Internet and Political Organization

• Wave Systems experienced 2 key changes crucial to
  the goals of political organizers

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The Internet and Political Organization

• Wave Systems experienced 2 key changes crucial to
  the goals of political organizers
• Emotional Investment

54
The Internet and Political Organization

• Wave Systems experienced 2 key changes crucial to
  the goals of political organizers
• Emotional Investment
• The process of expansion that Wave went through
• Word of Mouth, Grassroots

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The Advent of Multi-Level Political Marketing

• The supporter has become the organizer

I ? Dean
Now I do 4
Now I do 5
Now I do 2
Now I do 3
56
Tying it all Together

• What does it all mean?

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Tying it all Together

• Trippi and the Dean campaign

58
Tying it all Together

• Trippi and the Dean campaign
• Negotiate contract with Meetup.com

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Tying it all Together

• Trippi and the Dean campaign
• Negotiate contract with Meetup.com
• 400 supporters on first day

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Tying it all Together

• Trippi and the Dean campaign
• Negotiate contract with Meetup.com
• 400 supporters on first day
• From 8,000 to 159,000 supporters in 5 months

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Tying it all Together

• Trippi and the Dean campaign
• Negotiate contract with Meetup.com
• 400 supporters on first day
• From 8,000 to 159,000 supporters in 5 months
• Raised 5 million in 10 days

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Tying it all Together

• Accomplishments through Meetup.com

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Tying it all Together

• Accomplishments through Meetup.com
• 1) Supporters came to him

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Tying it all Together

• Accomplishments through Meetup.com
• 1) Supporters came to him
• 2) Raised large funds by targeting large support
  base and asking for small donations

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Tying it all Together

• Benefits from using Meetup.com
• 1) Supporters came to him
• 2) Raised large funds by targeting large support
  base and asking for small donations
• 3) Created the community similar to the Wave
  Systems community

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THE BOTTOM LINE!
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THE BOTTOM LINE!

• Trippi had managed to lower the cost per body
  ratio dramatically because Deans supporters did
  all the organizing for him!!!!!!!

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THE BOTTOM LINE!

• Trippi had managed to lower the cost per body
  ratio dramatically because Deans supporters did
  all the organizing for him!!!!!!!

Im o Cheap!!!
69
The Bottom Line!!!

• Easy to define target market
• Mass fundraising
• Multi-level organizing
• Lowers cost/body
• Anyone can become a supporter/organizer

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The Bottom Line!!!

• Easy to define target market
• Mass fundraising
• Multi-level organizing
• Lowers cost/body
• Anyone can become a supporter/organizer

• IE) Jonathan Kreiss Tompkinse

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The Bottom Line!!!

• Easy to define target market
• Mass fundraising
• Multi-level organizing
• Lowers cost/body
• Anyone can become a supporter/organizer

• IE) Jonathan Kreiss Tompkinse - 14 yrs old

72
The Bottom Line!!!

• Easy to define target market
• Mass fundraising
• Multi-level organizing
• Lowers cost/body
• Anyone can become a supporter/organizer

• IE) Jonathan Kreiss Tompkinse - 14 yrs old
• Stronger Communities

73
The Bottom Line!!!

• Easy to define target market
• Mass fundraising
• Multi-level organizing
• Lowers cost/body
• Anyone can become a supporter/organizer

• IE) Jonathan Kreiss Tompkinse - 14 yrs old
• Stronger Communities
• Emotionally invested supporters
• More active, more passionate

74
Trippi Trends

• Its not just Trippi anymore
• Jesse Ventura
• Al Gore
• Bush
• Kerry

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What Else?

• What do you think, are the challenges that this
  new trend brings to future political campaigning?
• What do you think will come next?

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Keeping Electronic Voting Honest
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Facts about the elections business

• Most election officials know very little about
  computer technology.
• Election officials depend heavily on expert
  advice.
• Election officials turn a blind eye to failings
  in the system.

78
Facts about Computer Security

• Computer security experts know little about
  little about computer science.
• No effective anti-virus software.
• Anti-virus software is a security threat in
  itself.

79
Facts about Public Trust

• An election is not to name the winner, but to
  convince the losers that they lost.
• Discussion of weaknesses in security technology
  both good and bad.

80
Facts about Election Fraud

• Crooked politicians in past never convicted.
• Routine error is common in elections, no matter
  the technology.

81
Conclusion

• Combining paper ballots, end-to-end cryptographic
  models, and open source voting systems will help
  the voting process.
• But this is not enough!

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Digital Democracy?
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Digital Democracy?

• Statistics
• Nearly 10 Million people are voting via computer
  this primary season.
• 1 in 5 US voters will pick the president by
  pressing a button or computer screen.

84
Digital Democracy?

• Effort to establish e-voting operates on the same
  level as the blind faith characteristic of the
  dot-com era.
• Prophesying paper free work places, yet studies
  show offices use more paper than they did 10
  years ago.
• Simplicity of e-voting marred by the errors they
  are actually producing.

85
Digital Democracy?

• Error Statistics
• Floridas touch-screens failed to register 134
  votes, in a race won by 12 ballots.
• Security flaws in machines could allow hackers to
  alter data undetected.
• San Diego county Problems plagued 10 of voting
  machines.
• Alameda county Machinery problems drove 1 in 6
  voters away.

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Digital Democracy?

• Conclusion
• Situation Unintended bugs are impossible to
  prevent and intentional back doors are impossible
  to detect.
• One solution We dont have to make the system
  100 secure. What we have to do is make the
  security bar so high that anybody will say, to
  heck with that.
• Consequences If people dont have confidence in
  the voting systems being used, then they lose
  faith in the voting process itself.