Is Life Getting Better or Worse A Generational View www.annimac.com.au

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Is Life Getting Better or
Worse ? A Generational View
www.annimac.com.au
Methodist Ladies College June 2004
Annimac
Futurist
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Rate of Change

• 15 minutes - new technology
• 15 days - new product / service
• 15 seconds - new web site
• Change we experience in one day
• Our Grandparents did in one year !

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Driving the speed of change

• Technology
• 70 of jobs in 2020
• do not exist now because
• 80 technology not thought of

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• Likely jobs in next 10 years
• Director of Emerging Thought
• Human Interface Manager
• Creative Undertaker
• Thought Jockey
• Chief Imagination Officer
• Hacker Relations Manager
• Valuer of Intangible Assets
• Chief Zookeeper
• 
  Exists 2003
• 
  

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21 C Nature of Work

• Team based
• Project based
• Multi tasked
• Flat decision making
• Skill based leadership

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21 C Nature of Employment

• Mon Fri 9 5 disappearing
• Contract work
• Part time jobs
• Self employment

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Huge Paradigm Shift

• From
• masculine paradigm - logical
• wealth driven
• problem focussed
• existing processes
• To
• feminine paradigm - intuitive
• values driven
• create goals
• innovate processes
• 
  

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Huge paradigm shift

• Create change
• Masculine Feminine
• by using fear by using hope
• use desperation use inspiration
• go for win-lose go for win-win

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Generations

• Baby Boomers
• b 1945 60 age 45 - 60 fewer males
• Generation X
• 1960 75 30 - 45 largest
  number
• DotComs
• 1975 90 15 30 first wired
  gen
• Ferals
• 1990 05 0 - 15 fewest - ½
  GenX

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Baby Boomers 45 - 60

• Married or divorced Empty nesters
• Retired or part time workers
• Downsizing lives Set relationships
• Sense of community
• Material status Male Identity from job
• Medium term planners
• Travellers or homebodies
• Seek new safe experiences
• Security conscious Health conscious
• Defer to authority Love/hate change

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Generation Xers 30 45
Single Childless Net Dating Mobile
nfa renters Varied lifestyles
Global i.d. Materialism assumed Short
term planners Multi careers SOHO Risk
takers fast decisions Environmental
values Personal journey Defer to heroes Expect
accept change
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DotComs 15 30

• Temporary pairing Group socialising
• No careers own path
• Parental home
• Global I.d. Net
  relationships
• Non consumers I.d. from
  activity
• Wired immediacy
• Multi channeled multi actions
• Planetary group mission
• Temporary deference
• Need welcome change

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Ferals 0 15
No patterns Wired into global
village Global momentary limitless
relationships Global i.d from self
values Parental home Future jobs
unimportant Planetary mission
Non consumers Unlimited mind channels Very
immediate long term views No deference
Respect when needed Live change
ignore barriers
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Summary Better or Worse

• rapid rate of change
• major shift in values
• relationships focus
• options Work / Life styles
• individual responsibility
• young rule change
• healthy sustainability coming.

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