Great Message. Wonderful Piece. Get It Delivered

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Great Message. Wonderful Piece.Get It
Delivered!

• Ted Matthews
• Sr. Account Executive
• October 26, 2006

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Todays Discussion

• USPS Statistics
• Define UAA
• Things You Need To Do
• Overview and Benefits Of Data Hygiene Processes

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Startling Statistics From The USPS

• 44 million people file change-of-address requests
  each year
• Unknown numbers of others also move
• Emergency Response (911) systems force thousands
  of address conversions annually
• 2 3 of all mail is undeliverable-as-addressed
  (UAA)

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What is UAA mail?

• UAA mail is mail that must be forwarded,
  returned to sender, or treated as waste because
  the recipient information or address is
  incomplete, incorrect or out of date. The
  handling and processing of UAA mail costs the
  Postal Service over 1 billion annually. In
  addition, because the return on mailers
  investments in mail is reduced by the amount of
  mail that cannot be delivered, address quality
  has been identified by the Mailers Technical
  Advisory Committee as one of its major areas of
  focus.
• - United States Postal Service Strategic
  Transformation Plan 2005

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What You Need To Do

• CASSTM Certification
• Address correction and standardization
• DPVTM
• Validate physical USPS delivery points

• LACSLink
• Convert addresses
• NCOALink
• Change-of-address processing

Get your piece delivered!
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CASSTM CertificationAddress Correction
Standardization

• Corrects ZIPTM codes address information
• Appends ZIP 4, Carrier Route code, Line Of
  Travel, Delivery Point Code
• Standardizes addresses to USPS specifications
• Optionally provides geographic, demographic and
  governmental information

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CASSTM CertificationGarbage In Deliverable
Mail Out
John Q Smith 5706 Mason Bluf Street Springfield,
Va 22009
John Q Smith 5706 Mason Bluff Dr Burke, VA
22015-3142
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DPVTMWhat Is It?

• Validates physical USPS delivery points (CASSTM
  validates to a range of possible delivery points)
• Returns a Y or N
• Returns Commercial Mail Receiving Agency (CMRA)
  information

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DPVTMHow Does This Help Me?

• Reduces UAA mail
• Reduces wasted postage
• Keeps your database clean
• Excellent fraud detection tool
• Gets your piece delivered!

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LACSLink What Is It?

• Address changes are forced by implementations of
  Emergency Response (911) Systems
• Primarily for Rural Route/Box conversions
• USPS created original LACS (Locatable Address
  Conversion System) in the mid-1980s to reduce UAA
  mail
• USPS only delivers mail with old address for 1
  year

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LACSLink Sample Conversions

• PO Box Renumbering
• Old Address PO Box 123
• New Address PO Box 555123

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LACSLink How Does This Help Me?

• Addresses become current and accurate
• Improves deliverability
• Improves speed of delivery
• Prevents data entry errors
• Gets your piece delivered!

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NCOALink What Is It?

• USPS change-of-address system
• Databases available in 18 and 48 months
• Contains over 160 million address changes
• 3 different licenses available
• Full Service Provider
• Limited Service Provider
• End User Mailer

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NCOALink How Does This Help Me?

• Stay in contact with your customers
• Required for First-ClassTM presort discounts
• Move Update requirement will expand to all
  classes
• Improve deliverability of prospect mailings
• Keep mailing lists and databases up to date with
  the most current address for the recipient
• Gets your piece delivered!

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Coming Soon from the USPS

• SuiteLinkTM
• Designed to correct or append suite information
  for business addresses on mailing lists
• Will only return suite information for address
  matches that already have a company name on the
  input record
• StopLinkTM
• Will allow mailers to compare their mailing list
  against a database that contains addresses that
  cannot be delivered due to damages caused by
  natural disasters or other extreme situations

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Other Helpful Tips

• Merge/Purge Eliminate those Dulpicates
• Deceased Suppression Eliminate deceased
  individuals from your mailing
• Prison Supression Eliminate prisoners
• Do Not Mail Suppression Eliminate people
  that do not want to receive mailings

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How Do I Get More Information?

• Contact me
• 1 [phone] Ext. 104 tmatthews_at_anchorcomputer
  software.com
• Search the USPS
• www.usps.com
• www.ribbs.usps.gov

Anchor Software, LLC is a non-exclusive licensee
of the United States Postal Service. The
following trademarks are owned by the United
States Postal Service CASS, DPV, First-Class,
LACSLink, NCOALink, United States Postal Service,
USPS, ZIP and ZIP 4. AD1.06
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Questions??