Digital Media

1
Digital Media
2
Digital Media

• The Internet is the new frontier of American
  life, the equivalent of the Wild West. About the
  only point on which even the pioneers in this
  still primitive digital culture seem to agree is
  that virtually everything being done nowwill
  either have to change radically or fail.
• - David Shaw, Los Angeles Times

3
Digital Media

• All emerging communications media that combine
  text, graphics, sound and video, using computer
  technology.
• Also referred to as New Media.
• Two-way communication.

4
Rapidly Spreading

• 1988 1 of US households are online.
• 2008 80 of American homes use the internet.

5
(No Transcript)
6
New Media

• The Internet is mostly unregulated.
• It is the newest of the media.
• It takes about 30 years for a new idea to be
  completely accepted (30-year Rule)

7
Internet Revenue

• 24 Billion in 2008 spent on advertising
• 175 Billion in 2007 spent on Ecommerce
• Consumers spend 8.5 Billion on wireless content
  (instant messaging was largest share)

8
The Man Who Invented the Web

• Tim Berners-Lee, MIT Professor
• Inventor of the World Wide Web
• 1980 an independent contractor at CERN
• Proposed a project based on the concept of
  hypertext to facilitate sharing and updating
  information among researchers.

9
Data Compression

• Finding Nemo contains 100 billion bytes of
  data.

10
Challenges for New Media

• Improved Storage
• Free Access
• Smart Set-Top Box
• Usable Menus
• Secure Ordering and Billing Systems

11
E-Commerce

• Buying and selling of goods and services on the
  Internet, especially the World Wide Web.
• Often used interchangeably with E-business.
• For online retail selling, the term e-tailing is
  sometimes used.

12
Digital Divide
13
Podcasts

• Distribution of an audio or video file by online
  syndication, usually by subscription
• Content created directly for the web
• Audio and video formats
• Very little equipment required
• 18.5 Million people in the US are listening to
  podcasts (2008)
• Many old media have podcasts

14
Portable Media

• ipod launched in October 2001
• Sold 151 million worldwide (April 2008)
• 5th largest music distributor
• http//video.google.com/videoplay?docid6960974522
  224017009

15
Digital Divide

• Gap between people with effective access to
  digital and information technology and those with
  very limited or no access at all.
• Less than 30,000- 54

16
How Many On Line?

• Parks Associates study estimates that 80 of US
  households are on-line (early 2008).

17
Old and New

• Old Media are using New Media
• How will they change? Can they survive?

18
Convergence

• The process by which various media intersect.

19
The Future Teen E-habits
20
Teens and the Internet
21
Google

• Internets top-rated search engine
• Started in 1998
• 117 Billion in capital
• Began as a research project in 1996 by Larry Page
  and Sergey Brin, two Ph.D. students at Stanford
  University
• Bought Youtube in 2006 for 1.65 Billion

22
Facebook

• Founded by Harvard Students Mark Zuckerberg and
  fellow computer science majors
• 700 employees
• 300 million in revenue in 2008
• Social networking site founded in 2003
• 175 million active users worldwide

23
Ebay

• Founded in Pierre Omidyar's San Jose living room
  back in 1995.
• A marketplace for the sale of goods and services
  for individuals.
• Pierre and cofounder Jeff Skoll brought in Meg
  Whitman to sustain the success.
• The first item ever sold on eBay was Omidyar's
  broken laser pointer for 13.83.
• 3.27 Billion in revenue.

24
New Media Summary

• Digital Media is the newest type of media.
• Its direction is unclear.
• The New Media is changing the Old Media.
• The next generation will be probably consume the
  internet more than any other type of media.