Demographics

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demographics
Philip Atkinson
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• Demographic facts and their trends can impact you
  and your business as we climb out of the
  recession?

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• If you understand demographic shifts, you can
  predict how economies can recover

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• If you isolate the most important trends and
  shifts you can predict business growth

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• Demographic shifts in the world economy will
  impact our relative economic growth

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• You will have more control of your future if you
  study consumption amongst demographic groups

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• By studying population growth we can regulate
  demand for services

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• By isolating the core herd values and
  behaviours of these groups, we can help stimulate
  growth in consumption

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• By researching Millennials you will be in control
  of your future and your business

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• If you are one in a million in China, there are
  1,300 people just like you

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• China will soon be the No 1 English speaking
  country in the world

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• How will Chinas growth impact you and your
  business?

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• The 25 of Indias population with the highest
  IQs, are greater than the total population of
  the USA

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• India has more honour roll kids than America
  has kids

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• India and China have more than 100 x IT graduates
  per year than the UK and Europe together

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• The top ten in-demand jobs in 2010 did not
  exist in 2004

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• We currently train students for jobs that do not
  yet exist

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• ...using technologies that have not yet been
  invented

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• to solve problems that are not yet problems

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• The US Department of Labour estimates that
  todays students will have 10-14 Jobs by the age
  of 38

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• 1 in 4 workers has been with their current
  employer for less than a year

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• ..1 in 2 has been there less than 5 years

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• How do these trends impact your business?

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• 1 in 8 couples married in the USA met online

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• There are 200 million registered users on MySpace

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• If MySpace were a country, it would be the 5th
  largest in the world
• (somewhere between Brazil and Indonesia)

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• What digital challenges will your business have
  to overcome to maximise emotional and social
  networking with your core constituents?

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• The No 1 ranked country in Broadband
• Internet penetration is Bermuda
• No 19 is USA
• No 22 is Japan

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• We are living in exponential and unpredictable
  times

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• There are 31 billion searches on Google every
  month

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• ..in 2006 this number was 2.7 billion

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• To whom were these questions addressed before
  Google?

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• The first commercial text was sent in Dec. 1992

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• Today, the number of daily text messages exceeds
  the number of people on the planet

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• The number of years it took to reach a market
  audience of 50 million

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• ..Radio 38 years

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• ..TV 13 years

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• ..Internet 4 years

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• ..IPod 3 years

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• ..Facebook 2 years

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• The number of internet devices in 1984 was 1,000

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• ..in 1992 it was 1,000,000

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• ..in 2008 it was 1,000,000,000

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• There are over 500,000 words in the
• English dictionary
• (that is 5 times as many as in the time when
  Chaucer was writing)

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• A week of news in the Times has more information
  than a 19th century person was likely to have
  received in their lifetime

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• It is estimated that 4 Exabyte's of information
  will be generated this year
• This is more than in all the previous 5,000 years

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• The amount of new technical information is
  doubling every 2 years

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• ..for students studying a 4 year degree, this
  means that 50 of what they learn in their 1st
  year will be outdated by their 3rd

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• NTT of Japan has successfully tested a fibre
  optic cable that pushes 14 trillion bits per
  second down a single strand of fibre

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• ..thats the equivalent of 2660 CDs or 210
  million phone calls every second

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• It is currently tripling every 6 months and is
  expected to do so for the next 20 years

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• By 2013 a supercomputer will be built that
  exceeds the computational power of the human brain

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• By 2049 a 1,000 computer will exceed the
  computational capabilities of the entire human
  species

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• During the time you have been reading through
  this

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• ..67 babies have been born in the USA

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• ..274 babies have been born in China

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• ..395 babies have been born in India

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• ..and 694,000 songs were downloaded illegally!

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• Understanding organisational change is based on
  understanding demographics and what shapes
  personal and societal values and behaviours

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• Contact Philip Atkinson and find out how we can
  help you assess your strategic direction and
  bounce out of this recession and on to recovery

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