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American Eagle Outfitters, Inc.

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Title: American Eagle Outfitters, Inc.


1
American Eagle Outfitters, Inc.
  • (AEO)
  • Presented April 26, 2007

2
Investment Managers
  • Jessica Boghosian
  • jboghos2_at_uiuc.edu
  • Ashley Qiao
  • fqiao2_at_uiuc.edu

3
Presentation Outline
  • The Company
  • Company Overview
  • Store Expansion
  • Business Risks
  • RCMP Position
  • Role in Portfolio
  • Correlation Matrix
  • Comparable Analysis
  • Competitors
  • 15 Year Comparables
  • Ratio Analysis
  • DCF Analysis
  • Assumptions
  • DCF Model
  • Sensitivity Analysis
  • Recommendation

4
The Company
5
Company Overview
  • American Eagle Outfitters was founded in 1972 and
    is headquartered in Warrendale, Pennsylvania.
  • In 1977 and 2001, the first American and Canadian
    stores were opened, respectively.
  • As of February, 2007, AEO operated 911 stores in
    Canada and the U.S.
  • Designs, markets, and sells its own brand of
    laidback, current clothing targeting 15 to 25
    year-olds.
  • Sells jeans, graphic Ts, accessories, outerwear,
    footwear, basics, and swimwear.
  • Provides high-quality merchandise at affordable
    prices.
  • Distributes merchandise via e-commerce in 41
    countries.

6
Merchandise Groups
7
Company Overview
  • In 2006, American Eagle launched its new aerieTM
    intimates sub-brand.
  • This collection sells dormwear and intimates
    including bras, undies, camis, hoodies, robes,
    boxers, and sweats for girls.
  • In the fall of 2006, American Eagle introduced
    MARTIN OSA.
  • Encompasses a new sportswear concept targeting
    25-40 year old men and women which sells apparel,
    accessories, and footwear for sports.

8
Store Expansion
  • In fiscal 2006, total store based increased by 5
    and gross square footage increased by 8.
  • Currently targeting the western and southwestern
    U.S., with these regions accounting for 66 of
    store openings in 2006
  • 50 of AEO store base is in these regions

9
Store Expansion
  • In Fiscal 2007, AEO plans to open 45-50 new
    stores, 15 aerie stores, and 12 MARTIN OSA
    stores. Square footage growth is expected to be
    10.

10
Business Risks
  • Changing consumer preferences and fashion trends
  • The specialty retail apparel business fluctuates
    according to changes in the economy and customer
    preferences, dictated by fashion and season.
  • Retail must be ordered well in advance of the
    selling season.
  • Changes in fashion trends could lead to lower
    sales, excess inventories and higher markdowns,
    which could negatively affect AEOs financial
    condition.

11
Business Risks
  • Current level of sales and earnings growth
  • The 12th consecutive quarters of record high
    sales and earnings was recorded in the 4th
    quarter of Fiscal 2006. Gross margin operating
    margin rates are near historic highs.
  • It is difficult to maintain this level of
    performance and to continue to reach higher
    levels.
  • AEO has in place growth initiatives to increase
    earnings by at least 15 per year long-term.

12
Business Risks
  • The success of American Eagle operations depends
    significantly on discretionary consumer spending

U.S. Department of Commerce, Bureau of Economic
Analysis
13
Business Risks
  • Growth through the development of new brands
  • MARTIN OSA and aerie by American Eagle were
    launched in FY 2006.
  • Ability to succeed in these new brands requires
    significant expenditures and management
    attention.
  • These new brands are subject to risks of customer
    acceptance, competition, product differentiation,
    and the ability to obtain suitable sites for new
    stores.

14
Business Risks
  • Seasonality
  • The fourth and third quarters have historically
    provided a large portion of net sales income to
    American Eagle due to the year-end holiday season
    and back-to-school selling season, respectively.
  • 60 of sales and 65 of income are accounted for
    in these quarters.
  • Any factors affecting the performance in these
    quarters can have adverse financial effects.

15
RCMP Position
16
Transaction History
  • December 10, 1999
  • BOT 200 shares at 44.00
  • January 10, 2000
  • BOT 200 shares at 27.00
  • May 3, 2000
  • BOT 600 shares at 15.63
  • February 23, 2001
  • 3-2 split
  • March 8th, 2005
  • 2-1 split
  • April 25th, 2005
  • SLD 600 shares at 26.28
  • November 16th, 2005
  • SLD 700 shares at 23.33
  • December 28th, 2006
  • 3-2 Split

17
RCMP Position
  • Currently own 1,950 shares of AEO, trading at
    29.93 as of April 25th, 2007 for an unrealized
    gain of 48,174.36 or 472.80.
  • American Eagle Outfitters accounts for 19 of our
    portfolio.

18
Correlation Matrix
19
Comparable Analysis
20
Competition
  • The retail apparel industry, including retail
    stores and e-commerce, is highly competitive.

FAsHiOn
SeRViCe
QuALiTy
SeLeCTiOn
PRiCe
21
Competitors
  • Who
  • Abercrombie Fitch, Co. (ANF)
  • Aeropostale Inc. (ARO)
  • Gap Inc. (GPS)
  • Why
  • Industry Specific
  • Similar Size
  • Similar Target Market

22
5-Year Comparables
23
1-Year Comparables
24
Ratio Analysis
25
DCF Analysis
26
Ratio Analysis DuPont Breakdown
27
Assumptions
28
Assumptions
29
Discounted Cash Flow
30
Discounted Cash Flow
31
Sensitivity Analysis
32
Recommendation
  • HOLD
  • Management expects there to be a significant
    amount of success with the launch of their new
    brands, MARTIN OSA and aerie.
  • AEO continues to expand their store base, with
    the goal to open 45-50 stores in FY 2007
  • Relatively good diversifier against other
    holdings
  • HOWEVER
  • We expect there to be a significant slow of
    growth in the future. Historically, AEO has
    realized growth rates that are not possible to
    sustain in the long-term.
  • THEREFORE
  • It is important to watch AEO with a close eye,
    especially to see if the expected success of the
    two new brands is realized. Upon this success,
    we foresee AEO continuing to grow at a relatively
    pleasing rate that will prove profitable to our
    investor.
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