BUSINESS DRIVEN TECHNOLOGY

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BUSINESS DRIVEN TECHNOLOGY

• Dr. Alisha D. Malloy
• MIS 200 Spring 2007
• January 16, 2007

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Objectives

• Overview of book
• Define information technology and understand why
  you should study information technology.
• Describe the seven building block of an
  information systems.
• Identify the difference between data and
  information and qualities of good information.

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UNIT 1 Achieve Business Success through IT

• Information technology (IT) any computer-based
  tool that people use to work with information and
  support the information and information-processing
  needs of an organization
• Information technology is an important enabler of
  business success and innovation

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UNIT 1 Achieve Business Success through IT

• Management information systems (MIS) the
  function that plans for, develops, implements,
  and maintains IT hardware, software, and the
  portfolio of applications that people use to
  support the goals of an organization
• MIS is a business function, similar to
  Accounting, Finance, Operations, and Human
  Resources

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UNIT 1 Achieve Business Success through IT

• People use
• Information technology to work with
• Information

IT is not useful unless the right people know how
to use and manage it efficiently and effectively
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UNIT 2 Managing Information for Business
Initiatives

• Unit 2 introduces
• Information quality
• Databases
• Database management systems
• Data mining
• Data warehouses

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UNIT 2 Managing Information for Business
Initiatives

• Organizations must manage information properly.
  That is, an organization must
• Determine what information it requires
• Acquire that information
• Organize the information in a meaningful fashion
• Assure the information's quality
• Provide software tools so that employees
  throughout the organization can access the
  information they require

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UNIT 2 Managing Information for Business
Initiatives

• At the heart of all management information
  systems is a database and DBMS
• Database maintains information about various
  types of objects (inventory), events
  (transactions), people (employees), and places
  (warehouses)
• Database management system (DBMS) software
  through which users and application programs
  interact with a database

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UNIT 3 Enhancing Business Decisions

• Unit 3 introduces the role of IT in strategic
  decision making and covers
• Data marts
• Data-mining tools
• Digital dashboards
• Supply chain management (SCM)
• Customer relationship management (CRM)
• Enterprise resource planning (ERP)

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What types of business intelligence would a
grocery store find when analyzing its sales info?

• Which products typically sell together?
• Which products sell more on the weekend as
  opposed to a weekday?
• Which products are most frequently sold in the
  express lane sales?
• Many customers in the express lane who purchased
  diapers also purchased beer.

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UNIT 3 Enhancing Business Decisions

• Business intelligence, gained through OLTP and
  OLAP, enables organization to make strategic
  business decisions
• Business intelligence a broad, general term
  describing information that people use to support
  their decision-making efforts
• Online transaction processing (OLTP) the
  capturing of transaction and event information
• Online analytical processing (OLAP) the
  manipulation of information to create business
  intelligence in support of strategic decision
  making

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Organizational employees have unique information
processing and analyzing needs
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UNIT 3 Enhancing Business Decisions

• Many organizations use data warehouses and
  data-mining tools to support strategic decision
  making
• Data warehouse a logical collection of
  information gathered from many different
  operational databases that supports business
  analysis activities and decision-making tasks
• Data-mining tools use a variety of techniques
  to find patterns and relationships in large
  volumes of information and infer rules from them
  that predict future behavior and guide decision
  making

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MIS 200

• What is Information Technology?
• Why should you study IT?

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Apple-Merging Technology, Business, and
Entertainment

• Explain how Apple achieved business success
  through the use of information, information
  technology, and people.
• Describe the types of information employees at an
  Apple store require and compare it to the types
  of information the executives at Apples
  corporate headquarters require. Are there any
  links between these two types of information?
• Identify the type of information culture that
  would have the greatest negative impact on
  Apples operations.

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Information Technology

• Information technology (IT) is a set of tools
  that help you work with information and perform
  tasks related to information processing.
• Your knowledge of IT is important because
• IT is everywhere.
• IT can help you be more productive.
• IT is exciting and changing.
• IT will enhance your career.
• IT will give you a world of opportunity.

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What is an Information System?

• An information system is an arrangement of
  people, data, processes, network, interfaces, and
  technology that
• captures,
• transmits,
• stores,
• retrieves,
• manipulates, and/or
• displays
• information used in one or more business
  processes.

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What is a Business Process?

• A business process is a related group of steps or
  activities that use
• people,
• information, and
• other resources
• to create value for internal or external
  customers of an organization.

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Seven building blocks of IT

• Input and output devices allows you to enter
  information and commands and to receive the
  results of your request.
• Software is the set of instructions that are
  used to perform a particular task for you.
• Communication devices connects IT systems and
  people all over the world.
• Information what your work with (text, sound,
  video, and even movement).

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Seven building blocks of IT

• Processing engine contains two components
  central processing unit and internal memory.
• Central processing unit executes the software to
  perform a particular task.
• Internal memory is a temporary storage area for
  software and information.
• Storage device permanently store information
  and software.
• People You and me.

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Data vs. Information

• Data is a known fact with a singular meaning.
• Information is a fact known as a result of
  presenting data in a more meaningful way.
• Qualities of good information include
• Relevance
• Timeliness
• Completeness
• Accuracy

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Business Processes with Pervasive IT

• Product Design
• Procurement
• Manufacturing
• Sales Marketing
• Delivery
• Customer Service
• Finance

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Main Trends in IT

• Greater miniaturization, speed, and portability
• Greater connectivity continuing convergence of
  computing and communications
• Greater use of digitized information multimedia
• Better software and user interfaces

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Questions