Colour Template featuring "IMG"

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Advisory Committee and Consultations

• Provincial Advisory Committee including all three
  Ministries, BC Centre for Disease Control,
  Community Nutritionists, Retailer, Educators
• Consultation with the Agriculture Industry,
  Teachers, Principals, Parent Advisory Committees
  and Students

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BC School Fruit Vegetable Snack Pilot

• In 10 schools (rural, urban and suburban schools)
• Twice weekly local vegetables and fruit
• Goals and objectives
• To increase consumption of more BC fruits and
  vegetables
• To increase knowledge of vegetables and fruit in
  students and their families
• To develop projected costs and systems for
  planning an expansion of the project across BC

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How the Pilot Project Works

• Contract with BC growers to source produce
• Retailer orders and distributes BC produce to
  their retail stores/warehouses
• Secondary distributor picks up produce and
  delivers directly to schools ready to eat in
  classroom bins
• In-school coordinator delivers bins to classrooms
  
• Information for teachers, students and family on
  how and where produce is grown and importance of
  eating locally

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All of the products are BC grown except for a
mandarin orange in December Fresh whole apples,
pears, plums, greenhouse tomatoes and cucumbers,
kiwifruit as well as bagged sliced apples, pears
and carrots.
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Summary of the Pilot Project

• Benefits stated by children, parents, teachers,
  administrators, suppliers and distributors
  involved
• Positive change in knowledge and behavior
• Fruit Veg variety eaten, self-reported changes
  from children and parents and with at- risk
• Evaluation results will assist in determining the
  next steps in the pilot project

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Better health healthy BC agriculture

• up to a million pieces of BC fresh fruit and
  vegetables consumed by BC kids (10 acres of
  apples per week)
• consume the largest kiwifruit orchard in BC
  total crop
• stronger rural communities
• new product innovation (bagged fruit for vending
  machines)

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Information Materials
Available in hard copy and supplied via the
BCAITC web site
www.aitc.ca/bc
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Kids loved the fruit and actually said that
plums were better than candy! School
Administrator
Since I've tried more I've eaten different
kinds. My parents buy more different kinds
because I tell them too

Student in the pilot project
We have been trying to develop packages to
target kids, or moms who need ideas for fast
healthy snacks. This program targets these ideas,
it ensures us that people are looking for these
products. Supplier and Distributor