Title: Doing Business on the Web ECommerce Case Studies
1Doing Business on the WebE-Commerce Case Studies
2 Background and Experience
- Founded in 1982
- Capabilities include
- Technical Writing and Training
- Web and Intranet Development
- Technical Staffing
- Database Architecture and Development
3Objectives
- Understand the E-Commerce business model
- Understand the components required to develop an
E-Commerce site - Understand the solutions available from Tandem
- Gain an overview of actual case studies for
E-Commerce implementation
4The E-Commerce Business Model
- Global, 24-hour access
- Direct user entry into database
- Integration into existing technology and business
processes - Expansion of services with dramatic ROI
5Types of E-Commerce Sites
- Catalogs retail sales
- Transactions (banking, credit card and bill
payment) - Information (archives, newsletters, etc.)
- Service selection (healthcare, insurance)
- Government transactions (licenses, renewals,
taxes)
6Developing an E-Commerce Strategy
- Define your audience
- Define your objectives
- Understand the business process required
- Determine the skills and team needed
- Determine content requirements
7Developing an E-Commerce Strategy
- Determine security requirements
- Determine database requirements
- Determine hardware and software environment
- Develop marketing plan
8The Development Process
- Design the online business flow
- Select tools based on requirements
- Implement prototype
- Test, revise, test
- Develop content policy and procedures
- Develop full implementation
- Register and link the site
9Components of an Online Store
- The store itself
- The products for sale
- The ability to present products to a browser
- Secure purchase capability
- Tracking
10iTP Certificate Security Solution (iTP CSS)
- Both Himalaya and NT platforms
- Secure Electronic Transaction, SET
- Secure Sockets Layer (SSL)
- iTP Virtual Store Solution based on an
extension of Mercantec SoftCart - Tracking via StateTrack
- CyberCash and ICVERIFY for payments
11Case Study Girl Scouts
- From mail order catalog sales and wholesale EDI
to web-based retail sales - Serving girls nationwide and internationally
- Site must be easy-to-use and secure
- Ordering must fit into existing fulfillment
process
12Case Study Girl Scouts
- 6-month planning process
- Integrate into existing Oracle database
- Develop Girl Scout Shopping Mall with five
stores - Four online today
- Book shop (first) -Camp shop
- Sports shop -Uniform shop
13Case Study Girl Scouts Tools
- Mercantec SoftCart shopping cart
- IC Verify credit card authorization
- PERL Win 32 scripts interface to existing
application - Microsofts Active Server Pages content
management
14Case Study Girl ScoutsChallenges
- Rapid response expectation higher expectations
than existing process - Shipping and ordering required multiple sizes and
colors - Foolproof security
- Testing and integration
- Tax and shipping tables--national and
international
15Case Study Girl Scouts Current Status
- http//nes.girlscouts.org/Nes/
- Responded to member needs
- Over 1 million hits in first two months
- Small but growing percentage of orders
- More to come
16Components of a Payment or Banking Site
- The interface into an account
- Payment capability
- Review capability
- Tracking
17SET Transaction Technology
- iTP Wallet
- iTP Payserver
- iTP Payment Gateway
- iTP Payment CA
18Case Study BBS
- Bankenes Betalings Sentral, Oslo, Norway
- Online payment system
- Online banking system
- Tandem NonStop Himalaya server
- Ericsson MD110 switch
- DIGIPASS device generates random passwords
- Secure CyberWeb software with SSL encryption
technology
19Case Study BBS
- Used all iTP Componets
- Atalla NT
- All must be planned, tested, integrated
20BBS Development Process
- iTP Wallet Development
- Customization / localization
- Design develop wallet distribution system
- Acquisition of test/production certificates
- Testing with iTP PayServer (MPOS)
- Interoperability testing (other payment servers,
other CAs) - iTP Gateway Development
- Development custom component
- Acquisition of Gateway test/production
certificates - Testing with BBS gateway
21BBS Development, Continued
- Development of supporting processes/applications
- Pre-authorization
- Customization
- Distribution
- Revocation / re-issue
- Links with existing card management systems
- Banks conduct pre-approval process, BBS
distributes certs to cardholders (online
distribution) - Interoperability with higher-level CAs and
geo-political CA - Interoperability with other wallets
- Software vs. hardware crypto issues
- Certificate lifecycle (relationship to higher
level certs)
22BBS Development, Continued
- Extensive audit for right to issue Visa
certificates - Facilities
- Physical security/access control
- Administration processes
- Key generation, storage, escrow processes
- 4-6 month process
23BBS Moving Forward
- SET-Marked products in production
- Merchants
- Server Wallet
- Change management
- No software distribution issues
- Transparent to cardholder
- SSL
- Base of SSL Internet users