Doing Business on the Web ECommerce Case Studies

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Doing Business on the Web ECommerce Case Studies

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BBS Development Process. iTP Wallet Development. Customization / localization ... Banks conduct pre-approval process, BBS distributes certs to cardholders (online ... – PowerPoint PPT presentation

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Title: Doing Business on the Web ECommerce Case Studies


1
Doing Business on the WebE-Commerce Case Studies
2
Background and Experience
  • Founded in 1982
  • Capabilities include
  • Technical Writing and Training
  • Web and Intranet Development
  • Technical Staffing
  • Database Architecture and Development

3
Objectives
  • Understand the E-Commerce business model
  • Understand the components required to develop an
    E-Commerce site
  • Understand the solutions available from Tandem
  • Gain an overview of actual case studies for
    E-Commerce implementation

4
The E-Commerce Business Model
  • Global, 24-hour access
  • Direct user entry into database
  • Integration into existing technology and business
    processes
  • Expansion of services with dramatic ROI

5
Types of E-Commerce Sites
  • Catalogs retail sales
  • Transactions (banking, credit card and bill
    payment)
  • Information (archives, newsletters, etc.)
  • Service selection (healthcare, insurance)
  • Government transactions (licenses, renewals,
    taxes)

6
Developing an E-Commerce Strategy
  • Define your audience
  • Define your objectives
  • Understand the business process required
  • Determine the skills and team needed
  • Determine content requirements

7
Developing an E-Commerce Strategy
  • Determine security requirements
  • Determine database requirements
  • Determine hardware and software environment
  • Develop marketing plan

8
The Development Process
  • Design the online business flow
  • Select tools based on requirements
  • Implement prototype
  • Test, revise, test
  • Develop content policy and procedures
  • Develop full implementation
  • Register and link the site

9
Components of an Online Store
  • The store itself
  • The products for sale
  • The ability to present products to a browser
  • Secure purchase capability
  • Tracking

10
iTP Certificate Security Solution (iTP CSS)
  • Both Himalaya and NT platforms
  • Secure Electronic Transaction, SET
  • Secure Sockets Layer (SSL)
  • iTP Virtual Store Solution based on an
    extension of Mercantec SoftCart
  • Tracking via StateTrack
  • CyberCash and ICVERIFY for payments

11
Case Study Girl Scouts
  • From mail order catalog sales and wholesale EDI
    to web-based retail sales
  • Serving girls nationwide and internationally
  • Site must be easy-to-use and secure
  • Ordering must fit into existing fulfillment
    process

12
Case Study Girl Scouts
  • 6-month planning process
  • Integrate into existing Oracle database
  • Develop Girl Scout Shopping Mall with five
    stores
  • Four online today
  • Book shop (first) -Camp shop
  • Sports shop -Uniform shop

13
Case Study Girl Scouts Tools
  • Mercantec SoftCart shopping cart
  • IC Verify credit card authorization
  • PERL Win 32 scripts interface to existing
    application
  • Microsofts Active Server Pages content
    management

14
Case Study Girl ScoutsChallenges
  • Rapid response expectation higher expectations
    than existing process
  • Shipping and ordering required multiple sizes and
    colors
  • Foolproof security
  • Testing and integration
  • Tax and shipping tables--national and
    international

15
Case Study Girl Scouts Current Status
  • http//nes.girlscouts.org/Nes/
  • Responded to member needs
  • Over 1 million hits in first two months
  • Small but growing percentage of orders
  • More to come

16
Components of a Payment or Banking Site
  • The interface into an account
  • Payment capability
  • Review capability
  • Tracking

17
SET Transaction Technology
  • iTP Wallet
  • iTP Payserver
  • iTP Payment Gateway
  • iTP Payment CA

18
Case Study BBS
  • Bankenes Betalings Sentral, Oslo, Norway
  • Online payment system
  • Online banking system
  • Tandem NonStop Himalaya server
  • Ericsson MD110 switch
  • DIGIPASS device generates random passwords
  • Secure CyberWeb software with SSL encryption
    technology

19
Case Study BBS
  • Used all iTP Componets
  • Atalla NT
  • All must be planned, tested, integrated

20
BBS Development Process
  • iTP Wallet Development
  • Customization / localization
  • Design develop wallet distribution system
  • Acquisition of test/production certificates
  • Testing with iTP PayServer (MPOS)
  • Interoperability testing (other payment servers,
    other CAs)
  • iTP Gateway Development
  • Development custom component
  • Acquisition of Gateway test/production
    certificates
  • Testing with BBS gateway

21
BBS Development, Continued
  • Development of supporting processes/applications
  • Pre-authorization
  • Customization
  • Distribution
  • Revocation / re-issue
  • Links with existing card management systems
  • Banks conduct pre-approval process, BBS
    distributes certs to cardholders (online
    distribution)
  • Interoperability with higher-level CAs and
    geo-political CA
  • Interoperability with other wallets
  • Software vs. hardware crypto issues
  • Certificate lifecycle (relationship to higher
    level certs)

22
BBS Development, Continued
  • Extensive audit for right to issue Visa
    certificates
  • Facilities
  • Physical security/access control
  • Administration processes
  • Key generation, storage, escrow processes
  • 4-6 month process

23
BBS Moving Forward
  • SET-Marked products in production
  • Merchants
  • Server Wallet
  • Change management
  • No software distribution issues
  • Transparent to cardholder
  • SSL
  • Base of SSL Internet users
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