Sport Unlimited in South Yorkshire

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Sport Unlimited in South Yorkshire SIGNPOSTING
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Signposting for Sport Unlimited

• Getting as many young people to the start line as
  possible and making sure they finish the race!

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What does this mean for delivery?

• Recruiting
• Retaining

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The semi-sporty population Sport Unlimited is
working with makes signposting even more crucial
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Purpose of the Signposting Seminar

• To look at some ideas of how young people can be
  better recruited and retained in our Sport
  Unlimited projects, including looking at those
  ideas that have worked elsewhere.
• To look at key things that can be done by both
  project deliverers and South Yorkshire Sport in
  recruiting and retaining young people.
• Converting these key things into an toolkit
  that can be accessed by project deliverers
  throughout delivery.
• To give on the ground deliverers the chance the
  shape the sub-regional Sport Unlimited toolkit
  resource that will exist to support them in their
  delivery.

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The Signposting Toolkit

• To be Produced and Live in readiness for Year 2
  delivery.
• Will be online.
• Will be accessed via South Yorkshire Sport
  website www.sysport.co.uk
• Will be funded directly by South Yorkshire Sport
  from additional fundsi.e. not from CSN devolved
  allocations (toolkit and its contents!)
• Will be updated and maintained as the Sport
  Unlimited programme in South Yorkshire develops.

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An example of an online toolkitThe Promoting
Sport Toolkit

• Online
• Includes how to guides
• Photos from range of sports to download
• Case study information

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Research Consultation with Young People
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South Yorkshire Student VoiceQuizdom Results
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South Yorkshire Student VoiceVideo Diary Results
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Young Person Focus Group(from Pro Active South
London)

• What communication would work best for the
  extended activities programme?
• SMS Text Messaging
• Lunch Time Presentations
• Leaflets
• PE Lessons
• School Notice Boards
• Notes in the school registers
• Talks from role models
• Social Networking Sites MySpace and Bebo were
  the most popular

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• What messages should be communicated?
• Sport isnt a big deal
• Sport can keep you healthy
• Sport can be done at anytime
• Sport doesnt have to be competitive
• You can be any level or ability to take part
• Sport is social
• Sport is fun

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• How do they find out whats going on in your
  area?
• School
• Mates Word of Mouth / Social Networking sites
• Leaflets Ill pick up a leaflet if it looks
  interesting
• PE Lessons
• School Notice Boards
• Notes in school registers
• Local Papers The Metro London Lite The
  Guardian
• Wikipedia

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Resource Ideas
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RecruitPosters/Leaflets

• Empty belly posters to insert information from
  the deliverer
• Generic whole programme leaflets, postcards,
  business cards
• Printed stock or downloadable
• Sport Unlimited branded

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Recruit/RetainUse of Sporting Champions

• Using sporting champions to endorse and support
  your activity
• Limited number of visits currently available for
  use throughout South Yorkshire
• Champions can also attend your Sport Unlimited
  session to encourage/coach/motivate children and
  gain publicity

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RetainWhole Programme Merchandise used as
incentives

• Sport Unlimited branded
• Offered to participants who attend 6 of 10
  sessions?
• Purchased and managed centrally by the CSP
• Range of merchandise optionst-shirts, bags,
  bottles, and so on

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RetainWhole Programme Prize Draws used as
incentives

• Offered to participants who attend 6 of 10
  sessions?
• Could be offered to participants who transit the
  Sport Unlimited Programmei.e. join the club!
• Purchased and managed centrally by the CSP
• A draw every term?

Nintendo Wii Competition Entry Form Please enter
your details and the names of all participants
achieving an 80 attendance rate.
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RetainSending text messages to groups of
participants through a centrally managed online
service
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An example of the use of SMS MessagingPro-Active
South London CSP

• CSP purchased a 25,000 SMS text message bundle
• Deliverers accessed the messages and used them to
  send session reminders to their participants
  (retain). They also used the messages to
  advertise sessions (recruit)
• Deliverers reported that the young people liked
  the personal service the messages imply
• CSP are working on assessing the impact the SMS
  service has on retention and/or recruitment. The
  service could widen to target lapsed
  participants, attract new participants and inform
  teaching/youth staff of activities

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Retainbut for longer than 10 weeks!Club
specific information linking into further
opportunities
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• GROUP TASK

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Next Steps

• Online toolkit to be live in readiness for Year 2
  delivery.
• Will be accessed via South Yorkshire Sport
  website www.sysport.co.uk
• The main findings from this seminar, specifically
  the group tasks, will be put on our website later
  this week (under Sport Unlimited area)
• Deliverers can access this area and review the
  main findings.
• This area will be made available to all those
  deliverers not presentLink Officers to advertise
  this opportunity
• Any final comments can be forwarded through to
  SYS up until 6th March 2009 ONLY.
• SYS will be creating the toolkit from 6th March
  2009.

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• QUESTIONS?