Three basic principles:

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• Three basic principles
• Balance
• Contrast
• Complement

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• Three basic principles
• Balance
• How well the beer and food create a balance of
  flavor when consumed together
• Contrast
• How the beer and food offset each others
  distinguishable taste/flavor elements
• Complement
• How the beer and food meld together to form one
  single and easily identifiable flavor profile

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• Key Flavor Elements in Food

Aromatic
Spicy/Heat
Rich
Charred/Smoky
Fruity
Sweet
Tart/Acidic
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• Key Flavor Elements in Beer

Clean/Crisp
Sweetness
Hoppy/Spicy
Richness
Roasted Malt
Citrus/Fruity
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Food Key

• Chef Brewmaster Pairing HighlightsCheese

Beer Key
Michelob Lager Feta
Rolling Rock Pepper Jack
Bud Light Brie
Tart/Acidic
Spicy/Heat
Rich
Hoppy, Sweet, Rich, Slight Roasted Malt
Clean/Crisp
Hoppy/Spicy
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Food Key

• Chef Brewmaster Pairing HighlightsSalad

Beer Key
Michelob ULTRA Amber Mesquite Grilled Chicken
Salad
Budweiser Caesar Salad
Bud Extra Spring Mix and Raspberry Salad
Charred/Smoky
Tart/Acidic
Tart/Acidic
Roasted Malt, Clean/Crisp
Clean/Crisp, Sweet
Fruity, Clean/Crisp
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Food Key

• Chef Brewmaster Pairing HighlightsSeafood

Beer Key
Budweiser Select Sea Bass Mediterranean
Bare Knuckle Oysters on the Half Shell
Aromatic, Spicy/Heat
Aromatic,Tart/Acidic
Slight Roasted Malt, Clean/Crisp
Roasted Malt, Hoppy/Spicy
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Food Key

• Chef Brewmaster Pairing HighlightsSeafood

Beer Key
Hoegaarden Citrus Glazed Fish
Aromatic, Fruity, Tart/Acidic
Spicy/Heat
Sweet, Rich,Hoppy/Spicy
Hoppy/Spicy, Citrus/Fruity
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Food Key

• Chef Brewmaster Pairing HighlightsPoultry

Beer Key
Michelob Lager Mesquite B.B.Q. Chicken Breast
Grolsch Lager Grilled Quail with Wild
Mushrooms
Beach Bum Blonde Ale Chicken Parmesan
Charred/Smoky
Tart/Acidic, Aromatic
Charred/Smoky
Hoppy, Sweet, Rich, Slight Roasted Malt
Sweet, Rich, Hoppy
Spicy, Citrus, Clean/Crisp
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Food Key

• Chef Brewmaster Pairing HighlightsMeat

Beer Key
Harbin Lager Veal Chop
Michelob Lager Cracked Pepper Strip Steak
Michelob Light Char-broiled Filet Mignon
Rich, Charred/Smoky, Aromatic
Spicy/Heat
Charred/Smoky
Hoppy, Sweet, Rich, Slight Roasted Malt
Clean/Crisp, Hoppy/Spicy, Rich, Sweet
Clean/Crisp, Hoppy/Spicy
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Food Key

• Chef Brewmaster Pairing HighlightsMeat

Beer Key
Becks Pilsner Steak topped with
AlpineGruyere
Bass Lamb Herb- Filled Meatballs
Stella Artois Grilled Steak
Rich, Charred/Smokey, Aromatic
Aromatic, Rich, Charred/Smoky
Rich, Charred/Smoky
Roasted Malt, Hoppy/Spicy, Richness
Hoppy/Spicy, Sweetness, Clean/Crisp
Roasted Malt, Rich
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Food Key

• Chef Brewmaster Pairing HighlightsDessert

Beer Key
Michelob ULTRA Raspberry Symphony Cheesecake
Michelob AmberBock Crème Brûlèe
Michelob Celebrate Double Chocolate Fudge Cake
Rich
Rich, Sweet
Rich, Sweet
Roasted Malt, Hoppy/Spicy, Sweet, Rich
Fruity, Clean/Crisp
Roasted Malt, Sweet, Rich
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Food Key

• Chef Brewmaster Pairing HighlightsItalian

Beer Key
Grolsch Lager Steamed Mussels alla Napoli
Michelob ULTRA Amber Penne Primavera with a
Creamy Tomato Sauce
Budweiser Select Salsiccia Lasagna
Aromatic, Tart/Acidic
Aromatic, Tart/Acidic
Aromatic, Tart/Acidic
Sweet, Rich, Hoppy
Slight Roasted Malt, Clean/Crisp
Roasted Malt, Clean/Crisp
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Food Key

• Chef Brewmaster Pairing HighlightsAsian

Beer Key
Tiger Szechwan Beef with Stir-Fried Mushrooms
and Green Beans
Kirin Ichiban Rainbow Roll
Spicy/Heat
Spicy/Heat
Hoppy/Spicy, Clean/Crisp
Sweet, Rich, Hoppy/Spicy
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Food Key
Chef Brewmaster Pairing HighlightsLatin
Beer Key
Budweiser Fajitas with Pico de Gallo
Spring Heat Spiced Wheat Paella
Spicy/Heat, Charred/Smoky, Aromatic
Spicy/Heat, Charred/Smoky
Spicy, Citrus, Clean/Crisp
Clean/Crisp, Sweet