Communicating on Food Terrorism

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Communicating on Food Terrorism

• Irene van Geest
• Communications Director
• Food Non-food Authority Holland

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Overview

• Food terrorism
• 2 cases
• Improving the communication process

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Bioterrorism
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News flash Rat poison
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News flash Victims
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Different threats
real danger
Force
deliberate threat
Threat
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Threat

• Warning
• Information
• What happened
• What to do

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Threat

• Dispel rumours
• Correct
• Inform
• Aftermath regain trust

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Real strike
real danger
Force
Threat
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Real strike

• Warning
• Information
• What happened
• What to do

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P.A.R. approach

• P revent / Prioritise / Prepare
• Be A lert
• R espond

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Triple P

• Prevent (operational matter)
• Prioritise (policy decision or risk-determined?)
• Prepare (e.g. public information officer)

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Prioritise

• Fast and lots
• large batches
• liquids
• high velocity of sales

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Prepare

• Facts
• Parties (knowledge centres?)
• Training

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Be Alert

• Signalling
• Screening
• Always check for malice

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Respond

• Communicate Coordinate
• Separate political messages from other messages
  (food-related)
• Share what you know and also what you dont know

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