I Wouldnt Be Caught Dead Going to xxCC

1
I Wouldnt Be Caught Dead Going to xxCC

2
About Us
Jennifer Kirk Title Director of Admissions
Recruitment Dept Student Enrollment
Services North Shore Community College
Linda Day Title Programmer/Systems Analyst Dept
Information Systems North Shore Community College
3
Over 50 of our incoming students each fall have
just graduated from a local high school.
4
The challenge.
5
2006 Image Study
NSCC is a zone of high awareness, but negative
perception
6
facebook Groups
7
(No Transcript)
8
Facing the Challenge
9
...your primary service area should be protected
and cultivated at all costs
10
Perceptions of NSCC
Very Favorable
Somewhat Favorable
Neither Favorable Nor Unfavorable
GUIDANCE COUNSELORS
Somewhat Unfavorable
HS STUDENTS
Very Unfavorable
11
Getting Connected
NSCC Recruiter
HS Students
12
Recruitment Cycles
US
THEM
13
HS Senior
College Freshman
Sep 07
Sep 06
14
OTSE
15
(No Transcript)
16
(No Transcript)
17
Wayne Burton President
Donna Richemond Vice President Student
Enrollment Services
18
Communication Plan
19
Communication Plan
20
Guidance Counselor Database
21
(No Transcript)
22
(No Transcript)
23
Review

• Target HS seniors in Tier One schools
• Guidance counselors as connectors
• Fall-to-Fall Admissions
• On-the-Spot Admissions
• Value proposition
• Communication Plan

24
The Results
25
(No Transcript)
26
(No Transcript)
27
(No Transcript)
28
For guidance counselors like Cheryl, such
measures are a godsend. "Those were the students
we're usually tracking down in May or June," she
said. "Now they're ahead of everybody
else. Salem News, November 2006, On-the-spot
admissions take guesswork out of applying to
college
29
(No Transcript)
30
(No Transcript)
31
Next Steps

• Expanded to tier II schools September 2007
• Advising Services/Student Support Center
• Retention/Graduation Rates

32
Linda Daylday_at_northshore.eduJennifer
Kirkjkirk_at_northshore.edu