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The Case For Network Neutrality

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Title: The Case For Network Neutrality


1
The Case For Network Neutrality
  • Jonathan Taplin
  • Annenberg School For Communication
  • University of Southern California
  • jtaplin_at_usc.edu
  • http//www-rcf.usc.edu/jtaplin/

2
The Future of TV
3
My Summer Job in 1967
4
Memory Lane-1965-1980
  • Radio Landscape-Memphis,Nashville, Chicago, New
    Orleans, Detroit, San Francisco, Los Angeles, San
    Antonio
  • Film Festival-Fellini, Bergman, Penn, Truffaut,
    Coppola, Hopper, Lumet, Kubrick, Scorsese
  • TV Land-All in The Family, Sanford Son, Mary
    Tyler Moore, Rockford Files, The Waltons

5
The Digital Transition
6
The Vanishing Independents
  • 66 of Independent Newspaper Owners
  • 40 of the Independent Radio Owners
  • 43 of the Independent TV Stations
  • 73 of the Independent Record Labels
  • Percentage of shows on TV produced by the
    networks themselves rose from 16 to 78

7
Corporate Responses to The Digital Transition
  • The 500 Channel Universe or The Walled Garden

8
The News Corp Bet
9
Too Many Channels?
10
Cable Satellite Static
  • Average consumer watches 9 channels regularly
  • Bundles have 5 times that number
  • The top 20 shows account for ¾ of all viewing
  • 100 gain in ad inventory in 7 years
  • Wolzien-Gerbils running in place
  • Wide scale introduction of PVRs

11
Broadband To The Rescue
  • The End Of Distribution Scarcity

12
Worldwide Broadband Households
126.1
96.9
70.9
47.5
27.0
11.5
13
Broadband Penetration
14
IP Everywhere
  • As WISPs, DSL DOCSIS proliferate, niche media
    moves to IP on demand delivery
  • DVD-2 MBPS
  • HD-6 MBPS
  • Multiple Device Connection
  • IP DOCIS Set Top Box (Pace, Motorola, SA)
  • E-Home Server Wi-Fi WiMax
  • X-Box Playstation II
  • 3G Mobile Platforms

15
The Solution to The Dark Fiber Problem
16
Death Of the 80/20 Rule
17
Selling Non Hits
18
The Walled Garden
  • Inside the Wall
  • Preferred Providers with superior video
    performance
  • Special deals for Preferred E-commerce Providers
  • Outside The Wall
  • Degraded Service
  • Blocking of VOIP Ports
  • Blocking of e-commerce transactions

19
The Four Freedoms of Broadband
  • Freedom to Access Content without interference.
  • Freedom to Use Applications.
  • Freedom to Attach Personal Devices.
  • Freedom to Obtain Service Plan Information
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