CD

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CD DVD Express

• The Ultimate Buying Experience

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Agenda

• Intro to our management team
• Company Background
• Company Current Future Plan
• Product and Services
• Strategic Plan
• Marketing Plan
• Inputs

• Sample Layouts
• Site Goal
• Audience
• Competitive Analysis
• Content and function
• Web Architecture
• Site Demo
• Q A

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Management Team

• Srilaxmi Kongara
• President
• Kenneth Sen
• VP of Information Technology
• Raghunath Garudadri
• VP of Telecommunication and Media Extranet
• David Foulks
• Chief Sales Marketing Officer
• Ilangovan Chellaya
• Chief Financial Accounting Officer

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Company Background

• CD DVD Express was established 1990 as a Brick
  and Mortar Enterprise
• Principal business activity involves the
  assembling and retailing high quality of CD and
  DVD
• Controls 45 of the United States market Share of
  CD DVDs
• 100 of it sales are through its 5,201 retail
  store around the country

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Company Current Future Plan

• Mission
• To be the number ONE online CD DVD retaining
  company in the United States of America.
• Objective
• To capture 75 market Share by the end 2003
• 60 of its sales via the Internet (CD DVD
  Express Web-site)

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Product and Services

• Product
• Distribute High Quality CD DVDs online for a
  highly competitive price
• Services
• Provide for Completely Secure User Transactions
  site
• Provide an easy method to search, listen/view and
  finally purchase CDs DVDs.
• Provide delivery service according to Customer
  preference

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Strategic Plan 1

• Developing and maintaining a viable fit between
  our organizations objective and changing market
  opportunities
• Attract new customer via clever marketing and
  advertising through the internet
• Retain existing customer via the Frequent Buyers
  Club
• Create a site to not only sale product but also
  as a Portal to listen to music and/or preview
  movies
• Chat room for music and movie lovers critics

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Strategic Plan 2
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Marketing Plan 1

• Marketing Mix Set of marketing tools that we
  use to pursue our marketing objective in the
  target market
• Product (CD DVD)
• Product Variety We have it ALL
• Quality - 1 quality for all products
• Brand name recognition Well achieve it!
• Services Superior service through customer
  service representative via web-site and/or Phone
• Warranties, return policy and money back
  guarantees

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Marketing Plan 2

• Price
• Lowest prices
• Multiple Discounts
• Frequent Buyers Club
• Easy Credit terms
• Promotion
• Sales promotion within our Retail stores
• Advertising via External Web-sites
• Place
• Web-site and Retail stores throughout the nation

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Inputs

• Login
• User Name Passwords
• New User Sign up
• Search capabilities
• Links to specific product sites
• Personal details
• Shipping information
• Payment information

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Sample Layout 1
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Sample Layout 2
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Sample Layout 3
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Sample Layout 4
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Site Goals 1

• Emphasis on relationship building and customer
  retention.
• Focus
• Creating lifelong customers
• Our goal has shift from transaction thinking to
  relationship building

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Site Goals 2

• We will have customer database containing
• Customer demographics
• Lifestyles
• Level of responsiveness to different marketing
  stimulus
• Previous transactions

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Audience

• Everyone who is interested in
• Music,
• Videos
• Great service
• Low prices

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Competitive Analysis 1

• Through Sample Shopping and Close Observation of
  Competitors we intend to predict their moves,
  exploit their weaknesses and undermine their
  strengths
• Our Competitors are
• Other organizations offering the same product or
  service now.
• Other organizations offering similar products or
  services now.
• Organizations that could offer the same or
  similar products or services in the future.
• Organizations that could remove the need for our
  product

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Competitive Analysis 2

• 3 strategies to out-perform competitors and
  maintain our market positing against competition.
• Overall Cost Leadership
• Produce the better quality at lower prices than
  anyone else
• Differentiation
• Three in One Site for Purchasing CDs DVDs,
  Listening to Music, and Keeping up with News in
  the Entertainment Industry.
• Frequent Buyers Club
• Superior Post-Sales Service
• Market Niche/Segmentation
• Everybody who listens to music or who watches
  movies
• Focus on CD DVD market ( New/Old releases)
• U.S.A market and expansion to overseas in near
  future

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Content and Functions

• Home Page
• Navigate to specific pages
• Navigate to specific order functions
• Choosing products for shopping cart
• Shipping information
• Order summary and amount
• Payment options
• Confirm order

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Web Architecture
Database (Oracle)
MiddleWare (ASP)
Contents
Web Client ( IE/HTML/Java Script)
Web Server
Software application
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Site Demo
http//students.ou.edu/S/Kenneth.C.Sen-1/project/p
roject.html
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Q A

• ?