Web 2.0 and Privacy

1
Web 2.0 and Privacy

• Internet World
• Kolvin Stone
• 30 April 2008

2
Values

• High valuations revenue model?
• Lastfm - 280m
• BEBO - 850m
• YouTube - 1.65bn
• Facebook - 15bn
• Data information about us
• what we buy
• what we look like
• our birthdays
• our interests
• Monetising data v privacy rights

3
Privacy rules

• European Convention of Human Rights
• right to privacy
• Data Protection Act
• regulates personal information
• Privacy and Electronic Communications Regulations
• regulates use of cookies and electronic marketing
• Regulation of Investigatory Powers Act (RIPA)
• regulates the interception of email and web
  traffic

4
Behavioural targeting and monetising data

• The Phorm debate
• Role of the Privacy Policy
• Transparency and Opt in
• Value to user v privacy rights trade off
• Informed choice key

5
Privacy and user generated content

• Information about users
• Privacy policy
• Information about third parties problematic
• E-Commerce Regulations
• actual knowledge but dont turn blind eye
• Practical measures
• education
• terms of use
• photos / videos
• notice and take down

6
Privacy related issues

• IT security
• International transfers of data
• Data retention
• Facebook / Ebay
• Legal proceedings - disclosure of user details

7
Thank you Visit us on stand E457

• Kolvin Stone
• kstone_at_foxwilliams.com
• Tel [phone]
• www.ebizlaw.co.uk