Fallrelated TBI Prevention, Recognition and Response Initiative An Overview

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Overview

• Background on traumatic brain injury (TBI)
• CDCs educational initiative Help Seniors Live
  Better, Longer Prevent Brain Injury
• Additional CDC resources

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Background on TBI

• On average, 1.4 million people
  sustain a TBI each year in the
  United States
• TBI is caused by a bump, blow, or
  jolt to the head
• TBIs can be mild, moderate, or severe

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Signs and Symptoms

• Low-grade headache that wont go away
• Having more trouble than usual remembering things
  or paying attention
• Slowness in thinking or speaking
• Getting lost or easily confused
• Feeling tired all of the time

• Change in sleep patterns
• Loss of balance, feeling light-headed or dizzy
• Increased sensitivity to lights, sounds,
  distractions
• Loss of sense of taste or smell
• Ringing in ears
• Change in sexual drive
• Mood changes

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TBI in Older Adults

• Older adults ages 75 and older have the highest
  rates of TBI-related hospitalization and death
• TBIs are often missed or misdiagnosed among older
  adults
• Falls are the leading cause of TBI among older
  adults

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CDCs Initiative
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Communication Goal

• To raise awareness about methods for preventing,
  recognizing, and responding to fall-related TBIs
  among older adults ages 75 and older

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Target Audiences for the Initiative

• Adult children with parents who are ages 75 and
  older
• Other caregivers such as relatives, friends, and
  health care professionals

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Strategies

• Collaborate with fall prevention organizations to
  integrate fall prevention and TBI messages
• Establish partnerships with key organizations
  that focus on TBI and fall prevention and/or
  those that can help get the message out to the
  target audience

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Communication Products

• Brochure, pamphlet, fact sheet, posters, magnet
• Newsletter article
• Promotional flyer
• Social networking profile
• E-cards

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Materials

• Provide the signs and symptoms of TBI
• List immediate steps to take if an older adult
  falls
• List ways to help prevent falls
• Encourage exercise
• Make home and surroundings safe
• Have medicines reviewed
• Have vision checked

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Pamphlet
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Fact Sheet
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Booklet
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Participating Organizations

• Administration on Aging
• American Occupational Therapy Association
• Brain Injury Association of America
• Centers for Medicare and Medicaid Services
• Children of Aging Parents
• Defense and Veterans Brain Injury Center
• Department of Veterans Affairs, Office of
  Geriatrics and Extended Care
• Easter Seals
• Employee Assistance Professionals Association,
  Inc.

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Participating Organizations

• Emergency Nurses Association
• Family Caregiver Alliance/National Center on
  Caregiving
• Health Resources and Services Administration
• Home Safety Council
• National Adult Day Services Association
• International Parish Nurse Resource Center
• National Alliance for Caregiving
• National Association of Area Agencies on Aging
• National Association of Professional Geriatric
  Care Managers

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Participating Organizations

• National Association of State Head Injury
  Administrators
• National Council on Aging
• National Family Caregivers Association
• National Institute on Aging
• National Safety Council
• State and Territorial Injury Prevention Directors
  Association
• Visiting Nurses Association of America
• YMCA of the USA

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Roles for Organizations

• Urge affiliates/constituents to
• Promote messages and materials
• Distribute materials
• Host an event to support during relevant health
  observances
• Work with local media to get coverage of
  fall-related TBI events and activities

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Roles for Organizations (contd)

• Promote messages and materials
• Email
• Listservs
• Websites
• Newsletters/Magazines
• Conferences/Presentations/Workshops
• Link to CDC webpage

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Resources for Organizations

• Media Access Guide
• Media relations tips
• Talking points
• Sample media tools
• Preparing spokespersons
• Media monitoring coverage tips

• Event Planning Guide
• Planning tips and tools
• Selecting partners
• Promoting
• Hosting
• Evaluating
• Fall-related TBI event ideas

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Additional CDC Resources
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Compendium of Effective Fall Interventions

• Provide public health practitioners and others
  with detailed information about
  rigorously-tested, effective interventions

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Compendium of Effective Interventions (contd)

• Gives a summary of each study
• Describes each intervention
• Includes relevant details about how each
  intervention was carried out

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Preventing Falls How to Develop Community-based
Fall Prevention Programs

• Defines the key elements of effective programs
• Provides guidelines on program planning,
  development, implementation, and evaluation

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To learn more, visit www.cdc.gov/BrainInjuryInSen
iors