Email Breakthroughs KSU Admissions

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Email BreakthroughsKSU Admissions

• Presented
• by
• Joe F. Head
• Jhead_at_Kennesaw.edu
• Susan Blake
• sblake_at_kennesaw.edu
• Tom Hughes
• thughes_at_kennesaw.edu
• GACRAO 50th Anniversary
• October 27, 2003

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Email BreakthroughsKSU Admissions

• KSU Profile
• Public
• 17,500 enrollment
• Third largest institution in Georgia
• 60 women
• 90 claim to work
• Average age 25
• Average SAT 1042
• Opened in 1967 as a two year school
• On campus apartment housing
• Located 20 miles north of Atlanta
• Became a University in 1995
• Semester Calendar
• Inexpensive tuition/fees, 3,000.00 annually
• Banner Installation, 1997 (Current version
  5.5.2)
• KSU Reorganized to create Enrollment Services,
  
• 1995 (Admission, Registrar, Financial Aid,
  CAPS)

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Email BreakthroughsKSU Admissions

• Best Practices
• The Georgia High School directory is part of the
  accomplishments for which the KSU Office of
  Admissions was awarded the
• 2003 Best Practices Benchmarking Award
• By the Board of Regents of the University System
  of Georgia

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Email BreakthroughsKSU Admissions

• 24/7 Web Tools for
• Enrollment Management
• Web based Georgia High School Directory
• Freshman Admissions Predictor (FAP)
• High School Guidance Counselor Service Center
  (GHSCSC)
• Electronic Application SAT data push, and
  Imaging Systems
• Registration TRIED Report

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Email BreakthroughsKSU Admissions

• State of the Art Outreach
• Traditional vs. Electronic
• Alternative Communication Systems
• Rapid, economical, effective, locally controlled,
  accountable, diverse
• Web Savvy Tools

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Email BreakthroughsKSU Admissions

• Outbound Email Systems that support Processing
  and Data Entry
• Maintenance Notifications
• College Net Bounce Back
• Acknowledge Receipt of Application
• Acknowledge Application Entered
• Notify of Decision
• Special Announcements

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Email BreakthroughsKSU Admissions

• Outbound Email Systems that support Student
  Marketing
• Recruitment Communications
• Office Email Bounce Backs
• Academic Engine
• Email Broadcasts
• Chat Sessions
• Georgia High School Directory

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Email BreakthroughsKSU Admissions

• Do your Homework
• Research Student Habits
• Research Internet Services

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Email BreakthroughsKSU Admissions

• Electronic Communication Appeal Survey
• Survey conducted August 2003
• Two Orientation Sessions
• Sample Population

595 New students surveyed entering fall 2003
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Email BreakthroughsKSU Admissions

• Survey Results
• When using electronic mediums how do you best
  like for colleges/ university offices of
  admission to reach you with important, personal,
  enrollment information?

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Email BreakthroughsKSU Admissions

• Do you have more than one personal e-mail
  address?

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Email BreakthroughsKSU Admissions

• How often in the past year have you changed or
  added a personal e-mail address?

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Email BreakthroughsKSU Admissions

• Do you have daily access to a computer and
  e-mail?

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Email BreakthroughsKSU Admissions

• Do you typically read/ view unsolicited e-mail
  broadcasts from colleges/ universities?

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Email BreakthroughsKSU Admissions

• Which one of the following tools used by
  Admissions do you consider to be more helpful?

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Email BreakthroughsKSU Admissions

• Email Format Quality
• Basic Text
• Enriched Text with Web and Email Links
• HTML with Photos, Graphics and Enriched Text

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Email BreakthroughsKSU Admissions

• Dear Joe
• This is a courtesy message to inform you that
  your application has been successfully entered
  into the KSU database. The likelihood of your
  eligibility can be determined by going to the
  Freshman Admissions Predictor at
  https//web1.kennesaw.edu/admissions/predictor/

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Email BreakthroughsKSU Admissions

• Email Tracking Options
• None
• Manual List
• Fixed Hot Link
• Intelligent Tracking Software

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Email BreakthroughsKSU Admissions
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Email BreakthroughsKSU Admissions
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Email BreakthroughsKSU Admissions

• Email Address Vendors
• College Board Search
• www.collegeboard.com
• College Bound Selection Service
• www.cbssearch.net
• National Research Center for College and
  University Admissions
• www.nrccua.org
• Target X
• http//www.targetx.com/webinar/

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Email BreakthroughsKSU Admissions
Percent of Enrolled Students with Email Addresses
Fall Semesters
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Email BreakthroughsKSU Admissions
Analysis of Email Servers Freshman College
Board List of 2154 Prospects
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Email BreakthroughsKSU Admissions
College Board Search Service Combined
Email/Direct Mail 3,685 Prospects Impact on
Fall, 2002 Enrollment
Communication layering produces higher yields
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Email BreakthroughsKSU Admissions
What tools are used?

• Crystal Reports at www.coloradosoft.com
• Powerful report generator, interfaces with
  Banner.
• World Merge at www.crystaldecisions.com/
• Software for sending HTML or text messages of up
  to 100,000 recipients
• Email Address Extractor at http//www.a1soft.com/
  
• Extracts email addresses from files or Windows
  Clipboard

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Email BreakthroughsKSU Admissions

• Email Example 1
• Notification of application entered into
• database.
• Notes
• Subject window and salutation is personalized.
• Preceding sentence visible to freshman applicants
  only.
• ID number variable, KSU no longer uses SSs.
• Semester deadline is variable.
• Different contact information sent to
  undergraduate and graduate applicants.

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Email BreakthroughsKSU Admissions

• Email Example 2
• Notification of decision entered into
• database.
• Notes
• This email sent to undergraduates only.
• Applicant may not want others to view decision.
  
• Useful web links are listed below.

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Email BreakthroughsKSU Admissions

• Email Example 3 4
• Email Sent to Last Minute Acceptances
• Note This is an excellent case study for
  managing last minute enrollments and last minute
  demands from high administration!
• Even though admissions standards had been raised
  and deadlines shortened, a few more students were
  needed to meet an enrollment goal of 17, 500
  students.

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Email BreakthroughsKSU Admissions

• Email and E-recruitment Calendar (See Attachment
  I)
• What other emails are done at KSU?

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Email BreakthroughsKSU Admissions

• Questions
• What are you doing on your campus?