Growing the imaging industry in partnership

1
Growing the imaging industry in partnership

• A PIC, PMA and Archant initiative

2
(No Transcript)
3
Photography for Fun

• A high quality, 32 page sub A4 magazine
• Editorial will focus on the value of memories
• Printing
• Creativity and Inspiration

4
Content

• Contents and welcome from PIC and PMA.
• Creative family photography how to shoot your
  own classy lifestyle portraits/ improve your
  family snaps
• Taking better pictures thanks to new technology.
  Product information.
• Getting prints on-line, at home and in-store.
  Plus, making a photo album on line.
• Photo gifts.

5
Christmas edition distribution- Nov issues

• 350,000 print run- see attached for breakdown.
• Distributed nationally via Archant County
  magazines, at the Photography Museum and via
  photo dealers.
• The distribution demographics match the required
  demographics requested by PIC members and reflect
  changing photo buying habits- see later slides.

6
(No Transcript)
7
(No Transcript)
8
Life Reader Demographics
Sex
Reader Profile
46
54
Age
Reader Profile
11 47,000
16 68,000
15 64,000
28 120,000
22 94,000
9 38,000
21
10
15
18
22
14
London Postal Area Profile
(ISL Spring 2007)
9
Digital Still Camera Purchase decisionsource PMA
DI Survey
10
Primary household DSC user source PMA Di survey
11
Key Mosaic Types for readership
12
Costs

• Any profit achieved from this initiative will
  revert directly to PIC. Breakeven viability is
  47,000 net of agency discount.
• Ad positions are limited
• Cover position- 4250
• Colour page- 3950
• Half page- 2200
• Quarter page- 1250
• Retailers receive a 20 discount if prepared to
  distribute the magazine in store

13
Comparative rate card costs

• FHM   -   Circ  -  311,590  -  Page Cost -  21K
•  
• Sport  -   Circ  -  317,093  -  Page Cost - 
  13.5K
•  
• Observer Sport Monthly  -  Circ - 429,420 - Page
  Cost - 11K
• Guardian Saturday Supplement  -  Circ - 353,436 -
  Page Cost  -  9K
• Independent Saturday supplement  - Circ - 228,400
  - Page Cost - 10K
• I.O.S. supplement  -  Circ - 198,222  - Page Cost
  - 13K

14
Contact details

• Archant
• Andy Rice
• Andy.rice_at_
• archant.co.uk
• 01799 544252

• PIC
• Pam Hyde
• pam_at_admin.co.uk
• 01883 334497