What Every Media Specialist Should Know About Media Literacy

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What Every Media Specialist Should Know About
Media Literacy

• Frank W. Baker
• Fbaker1346_at_aol.com
• Media Literacy Clearinghouse
• www.frankwbaker.com

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What Every Media Specialist Should Know About
Media Literacy

• Generation M multi-taskers

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What Every Media Specialist Should Know About
Media Literacy
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What Every Media Specialist Should Know About
Media Literacy

• As film, TV, video, and other moving image and
  sound formats continue to pervade and shape our
  lives, the ability to understand how these media
  work and how they impact our lives is crucial
  for all librarians.Lori Widzinski, University
  of BuffaloStudies In Media Information
  Literacy Education (SIMILE)

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What Every Media Specialist Should Know About
Media Literacy

• Students "spend lots of time chatting, looking
  at pop culture web sites, and downloading MP3s,
  but they dontdeal with critical evaluation of
  information."

Donald LeuUniversity of Conn.Teaching With The
Internet K-12 New Literacies for New Times
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What Every Media Specialist Should Know About
Media Literacy

• "We spend a lot of time teaching kids to find
  things on the Net, but we need to expend 10 times
  more effort teaching them how to interpret what
  they've found."

Alan November, Education Technology Consultant
(quoted in Edutopia October 2006)
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What Every Media Specialist Should Know About
Media Literacy

• While more young people have access to the
  Internet and other media than any generation in
  history, they do not necessarily possess the
  ethics, the intellectual skills, or the
  predisposition to critically analyze and evaluate
  their relationship with these technologies or the
  information they encounter. Good hand/eye
  co-ordination and the ability to multitask are
  not substitutes for critical thinking.
  Dr. David Considine, media
  educator,
  Appalachian State University

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What Every Media Specialist Should Know About
Media Literacy

• What media literacy means
• Where it fits in Ohios Academic Standards
• What it looks like in the classroom
• What resources are available
• What your role is in promoting it

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What Every Media Specialist Should Know About
Media Literacy

• Write a definition of
• media literacy

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What media literacy means

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products.

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What media literacy is

• Set of skills, knowledge, abilities
• Awareness of personal media habits
• Understanding of how media works
• Appreciation of medias power/influence
• Ability to discern critically question/view
• How meaning is created in media
• Healthy skepticism
• Access to media
• Ability to produce create media

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What media literacy is not

• media bashing
• protection against media
• just about television
• just TV production
• how to use AV equipment
• only teaching with media
• it is also teaching about the media

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Media literacy Ohio standards

• ELA
• SOCIAL STUDIES
• HEALTH
• ART
• LIBRARY MEDIA

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So what does media literacy look like in the
classroom?

• ELEMENTARY SECONDARY

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ML Core Concepts

• 1. All media messages are constructed
• 2. Media use languages with their own set of
  rules
• 3. Media convey values points-of-view
• 4. Different people see the same media message
  differently
• 5. Media power and profit
• 
  Source Center for Media
  Literacy
• 
  www.medialit.org

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1. All Media Are Constructed
media construct reality
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2. Media use languages withtheir own set of rules
The Language of FilmCamerasLightsAudio
(sound, music)EditingSet DesignCostumeActors
expressionsMakeup

• The Language of IMBRBBe Right
  BackPIRParents In RoomLOLLaughing out Loud

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• "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?"

Heidi Hayes Jacob
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3. Media convey values points-of-view
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4. Different people experience the same media
differently
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5. Media power profit

• FOX (News Corp)
• NBC (NBC/Universal)
• CBS
• ABC (Disney)
• CNN (AOL/Time Warner)
• VIACOM

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• What would your students say
• is the purpose of television ?

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• The following
• program
• is brought to you
• by the sponsor.

You are brought to the sponsor by the program.
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Critical inquiry questioning

• Who produced and/or paid for the message?
• What is the purpose of the message?
• Who is the target audience ?
• What techniques are used to both attract
  attention and increase believability?
• Which lifestyles are promoted and why?
• Does the message contain bias or stereotypes?

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Critical inquiry questioning

• Why is this message being sent?
• Who stands to benefit from the message?
• Who or what might be omitted and why?
• How might different people interpret the message
  differently from me?
• What can I do with the information I obtain from
  the message?
• What do you know not know like to know?

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Visual literacy
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Analyzing advertising
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The languages of TV film

• CAMERASa. lens b.position c.movement
• LIGHTING
• SOUND (music)
• EDITING
• SET DESIGN
• COSTUME MAKEUP EXPRESSION

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Camera position

• Jack The Beanstalk

To Kill A Mockingbird
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Expressions

• Images from DisneysFinding Nemo

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Deconstructing commercials
Cell phone Toys
Politics
Script Script
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Analyzing film

• Opening
• Pocket Watch
• Fear

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Resources

• The Media Literacy Clearinghouse
• www.frankwbaker.com
• Center for Media Literacy
• www.medialit.orgThe Media Awareness
  Networkwww.media-awareness.ca

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Capstone Press (Grades 3-5)
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What can SLMS do?

• Help students learn how to be critical viewers
• Help students learn how to use critical inquiry
  skills- questioning
• Help teachers appreciate teaching WITH media, but
  also teaching ABOUT media
• Consider writing about media literacy in
• school and/or parent newsletter

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What can SLMS do?

• Acquire materials which correlate to standards
• Include media literacy in teacher training
• Create bulletin boards which promote better
  understanding of media literacy and media issues
• Start files on ads or news stories on media
  topics