Ford Motor Company

1
Ford Motor Company

• Intro presentation

2
General info

• Located in Michigan
• Automobiles, Automotive parts
• Turnover of 173,9 billion dollars
• Loss of 2,665 billon dollars
• 245 000 Employees
• Most active in the USA

3
The Ford Group

• Ford
• Lincoln
• Mercury
• Jaguar
• Land Rover
• Volvo
• Shares of
• Aston Martin
• Mazda

4
History

• 1903 Henry Ford founded Ford Motor Company
• First car Model A
• Ford aimes at cars for regular people at
  affordable prices
• Option politics ex leather roof
• 1904 International
• 1908 Ford Model T
• Production for 19 years 15 million cars built
• Fills only 1 segment (cheap) while other brands
  have models for all segments.

5
History

• 1913 first automated production
• 1956 first safety belt in cars
• 1973 1984 Recession
• 1986 High profits
• Quality is Job One
• 1986 Ford Taurus
• First American Worldcar

6
History

• 1991 First SUV Ford Explorer
• 12 years long best selling SUV in the USA
• Recent years big restructurings

7
Products

• Fiesta
• Focus
• Fusion
• Focus C-Max
• Galaxy
• Ka
• Mondeo
• S-Max

8
Production

• Plants in
• USA
• Canada
• UK
• Ireland
• France
• Germany
• The Netherlands
• Belgium
• Spain
• Turkey
• Brazil
• China

9
Slogans

• Feel the difference
• Ford. Bold moves. (USA)
• Built for life in Canada (Canada)
• Built for the road ahead
• Ford. Designed for living. Engineerded to last.
• Have you driven a ford lately?

10
SWOT

• Strenghts
• All companies in the Ford group fill up every
  segment
• 3rd largest Automaker in the world
• Ford Motor Credit
• Supportive
• 9/11, Help fight breast cancer
• Racing teams NASCAR, F1,

11
SWOT

• Weaknesses
• Tire problems lately
• Bad internal cooperation
• Sinking cash reserves
• Losses
• Possibly a too diverse productline

12
SWOT

• Opportunities
• A lot of care for the environment
• Cleaner emissions
• Cooperation with environmental groups
• Solar power
• Ford gives more to charities

13
SWOT

• Threats
• Huge competition
• Internal problems
• General recession of the world economy