Business Model, Assessment

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Business Model, Assessment Strategy Templates
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Business Model Strategies
The Marketing Strategy
The Financial Strategy
The Product Strategy

• Citibank
• Cisco Systems

• Frys Electronics
• Wal-Mart

• Tiffanys
• Cable TV

The Organization Strategy
The Customer Service Strategy

• Mercedes Porsche Dealerships
• Guccis, Neiman Marcus

• Microsoft
• Warner Bros.

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Strategic Assessment for Early Stage Companies
Market Size
Competitive Position
Customer Acquisition
D
C
B
A
Business Model
SEED
Channel Alliances
IP Product Development
Cashflow
- PwC Paths to Valuation
Strength of Management
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Business Assessment Strategy Development
Start Here.?.
Business Mission Objectives
Start Here ?..
WOTS External
WOTS Internal
(Refined) Goals Objectives Formulation
Start Here ?..
Strategy Formulation
Implementation
Feedback Controls
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Business Analysis for Strategy Development

• Vision
• Values
• Mission/Purpose
• Strategic Goals

• External Assessment
• Business Environment
• Industry Analysis (Suppliers,Subs Buyers
• Opportunities/Threats

• Internal Assessment
• Resources/Assets
• Strengths/Weakness
• Strategic Relationships

• Strengths Assessment
• Market share
• Organizational Expertise
• Product Technology / IP
• Channel Position
• SCA

Expls Michael Porter, Framework for Industry
Analysis Kotler, Marketing Management
Expls David Acker, Marketing Michael Porter,
Competitive Advantage

• Opportunity Assessment
• Market Segmentation
• Competitive Intensity
• Market Growth Rate
• Market Size
• Market Attractiveness Scoring

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Developing Strategy for Early Stage Companies
Mission Goals
Analysis, e.g. SWOT
External Analysis
Internal Analysis
Key Operational Strategies
Product IP
Marketing Sales
Financial
Controls Management
Organization
Budgets
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Business Assessment by Competitive Environment
Potential Entrants
New Entrants Barriers to Entry
Industry Competitors Rivalry Among Firms
Bargaining Power of Buyers
Buyers
Suppliers
Bargaining Power of Suppliers
Threat of Substitute Products Services
Substitutes
-M. Porter, Competitive Advantage
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Typical Strategic Analysis Model SWOT
strengths Advantages of proposition?
Capabilities? Competitive advantages? USP's
(unique selling points)? Resources, Assets,
People? Experience, knowledge, data? Financial
reserves, likely returns? Marketing - reach,
distribution, awareness? Innovative aspects?
Location and geographical? Price, value,
quality? Accreditations, qualifications,
certifications? Processes, systems, IT,
communications? Cultural, attitudinal,
behavioral? Management cover, succession?
weaknesses Disadvantages of proposition? Gaps in
capabilities? Lack of competitive strength?
Reputation, presence and reach? Financials?
Own known vulnerabilities? Timescales,
deadlines and pressures? Cashflow, start-up
cash-drain? Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership? Accreditations,
etc? Processes and systems, etc? Management
cover, succession?
opportunities Market developments? Competitors'
vulnerabilities? Industry or lifestyle trends?
Technology development and innovation? Global
influences? New markets, vertical, horizontal?
Niche target markets? Geographical, export,
import? New USP's? Tactics - surprise, major
contracts, etc? Business and product
development? Information and research?
Partnerships, agencies, distribution? Volumes,
production, economies? Seasonal, weather,
fashion influences?
threats Political effects? Legislative effects?
Environmental effects? IT developments?
Competitor intentions - various? Market demand?
New technologies, services, ideas? Vital
contracts and partners? Sustaining internal
capabilities? Obstacles faced? Insurmountable
weaknesses? Loss of key staff? Sustainable
financial backing? Economy - home, abroad?
Seasonality, weather effects?
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Business Strengths Strategy Decisions
Business Model Scores Model 1 Model 2
Model 3

• Business / Operational Strengths
• Sales / Profit / Cashflow Potential
• Growth Rate
• Competitive Situation
• Market Traction Ease
• Channel Risks

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• Company Strengths
• Financial Program
• Technology Base Product Strategy
• Marketing Capabilities
• Organizational Strengths
• Special Strengths

Business Strategy 3
Business Strategy 1
Business Strategy 2