New Thinking on the Game of Business

1
New Thinking on the Game of Business

• Ch. 1 War and Peace
• Ch. 2 Coopetition

2
Ch. 1 War and Peace

• Conventional Wisdom in Strategy Traditional
  mindset claimed there had to be a winner and a
  loser ? Live and Let Die!
• A Change in Mindset Win-Lose ? Win-Win ? Sounds
  great, but how?

3
Ch. 2 Coopetition

• A term coined by the authors of this text to
  describe simultaneous war and peace
• Competition and cooperation combined to form
  coopetition
• Example?

4
Game Theory

• One-sided View ? Interaction View
• A tool used to focus strategic priorities
• Helps form correct decisions
• Further discussed in later chapters

5
Complementor

• Defa complement to one product or service is
  any other product or service that makes the first
  one more attractive.
• Ex. Mustard and hotdogs GM and GMAC
• Change in mindset Fight for the pie! ? Make the
  pie bigger!

6
Value Net A New Picture of Game of Business

• Customers
• Complementors
• Suppliers
• Competitors
• Company

7
Symmetries of the Value Net

• Customers and Suppliers play symmetric roles (in
  value creation)
• Competitors and complementors play mirror-image
  roles value enhancer or value reducer

8
What I learned

• Competition or Cooperation ? Competition and
  Cooperation
• Value Net There is a duality in every
  relationship
• Look for Complementary Opportunities as well as
  Competitive Threats
• Ex) Stores locating next to one another

9
Two Questions

• Compare Competition, Cooperation, and Coopetition
• Describe the Value Net.