BULGARIA AND BRITAIN: A CHANGING RELATIONSHIP

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BULGARIA AND BRITAIN A CHANGING
RELATIONSHIP British in BulgariaRepresentation
in Bulgarian Press Irina Chongarova, Milena
Katsarska 28.02.2007, London
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Plan

• Methodology
• A Kapital Case
• From Foreigners to Neighbours

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Methodology

• Aims
• Timeframe 2001-2006
• Texts
• Quantitative and qualitative parameters of
  analysis

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A Kapital case

• Kapitals profile
• English vs. British
• Yearly/Monthly distribution of publications
• Thematic spread
• Traditional use/uses of English (England, and the
  Island)
• Attitudinal Changes
• The Quantitative and Qualitative Transformation

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Kapitals profile

• Active employment age 88
• Employed in firms with over 200 people 5.1
• Monthly income over 700 BGN 20
• Higher managerial 19.1
• Qualified specialists 56.5
• Leadership positions 47
• Executive positions 43.6
• Higher education 68
• English speaking 53

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British vs. English

• Yearly/Monthly distribution of publications
• Patterns of accumulation and distribution
• Differences
• Thematic spread
• Parallel realities
• Different contexts, different attitudes

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Traditional use/uses of English (England, and
the Island)

• A historical note
• Stereotypes and fossils
• Cultural, literary linguistic dimensions
• New contexts and roles

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Attitudinal Changes

• neutrality ?? negativism ?? neutrality
• Collages Tropes
• no tiny flats for the English
• and ravines smell of bathed English
• Mr Mrs Smith arrive at Sofia Airport
• The Apolitical Romantic Englishwoman (Novinar)

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The Transformation

• Diversification of contexts and representations
• Individualization pesonalization

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From Foreigners to Neighbors

• Faces, Patterns, Facets

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Newspapers
Standart (2001-2006) National Daily Circulation
70 000, readership 200 000 Borba (2005) Regional
Daily (Veliko Tarnovo region), Readership 80 000
Viara (2005, 2006) Regional Daily (Southwest
Bulgaria), Circulation no data National
Business Post (2002 2006) Regional Weekly
(Stara Zagora), Circulation 17 000
Sources World Association of Newspapers,
M3 Communications,
Opus Advertising
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Magazines
Egoist (2005, 2006) - Monthly Lifestyle
Magazine, Circulation 8 000 Playboy (2002
2006) - Monthly Adult Entertainment Magazine,
Circulation 50 000 Lik (2006) - Monthly
Magazine for Literature, Culture, Art,
Circulation no data Sources Opus
Advertising, Publishers
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Dynamic of Appearance British among the other
foreigners
Foreigners Seeking out Villas near Varna -
Standart, 22.07.2002 Westerners Invade the
Southern Coast, Standart, 11.06.2002 They
Purchase Seaside Houses in Bulk Standart,
22.07.2002 Brits Buy Houses on the Black Sea
Coast - Standart, 31.08.2002
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Dynamic of Appearance British and other
foreigners
Brits Eager for Houses on the CoastStandart,
13.04.2003 Owning a House in Bulgaria The
Latest Hit for the Brits, Standart,
05.06.2003 The Brits are Crazy about our
Villages Standart, 21.07.2003 A Scot Erects the
First Hotel Standart, 01.09.2003
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Dynamic of Appearance People Places
An Englishman Exchanges Essex with Vetren Dol,
Standart, 18.04.2004 Englishmen Paying EUR 30 000
for a house in Rogachevo, Standart,
14.04.2004 The Village of Vruv Expecting
Neighbours from England, Standart, 27.08.2004 The
English Ambassador in Search of Property in
Turnovo, Standart, 22.03.2005 A Liverpool Fan
Stabbed in Varna Standart, 25.05.2005
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PATERNS- The Invader -
An English Hooligan Runs Riot on the Coast
Standart, 05.09.2005 The Last Piece of Land on
the Coast is Being Bought, Standart, 10.10.2005
Bankers from the British Isles Invade Pirin
Standart, 03.09.2006 The English and the Irish
Occupy Pamporovo Standart, 02.01.2006
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Englishmen Seek Refuge in Our Villages -
Standart, 19.10.2004 An English Businessman
Buys Dilapidated Houses Standart, 21.04.2005
Englishmen became the Mascots of Kurdzhali
-Standart, 03.04.2005
PATERNS- The Savior
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PATERNS- The Neighbor -
The Village of Vruv looking Forward to
Neighbours from EnglandStandart, 27.08.2004
British Citizens living next door to Zorka
Parvanova Standart, 16.01.2005 British
Subjects Damage Cars in Local potholes Standart,
25.05.2005 English Drama in Our Village Vyara,
30.10.2006
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From Tool to Empowering Mediator
Englishmen Learning to read Bulgarian in Ustrem -
Standart, 22.06.2004 Old Grannies Choose to Study
the Language of Shakespeare - Standart,
13.11.2004 British Citizens Shopping in the
Village Via Dictionary - Standart,
24.08.2005 Grannies from Buntsevo Discuss
Politics in English - Standart, 04.12.2005
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The Rates of Exchange
A British Grandson Popularizes a Bulgarian from
the Revival Period Standard 25.09.2006 Sonya
Uvalieva - Roove He Never Became English,
Standard 14.11.2005 A Brit wed one of ours, a
translator aided, Vyara, 16.02. 2006 Telephone
Love Brings Together a British lad and a
Bulgarian Girl, Vyara, 13.06. 2006.
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BULGARIA AND BRITAIN A CHANGING
RELATIONSHIP British in BulgariaRepresentation
in Bulgarian Press Irina Chongarova, Milena
Katsarska 28.02.2007, London