Presented by: Kevin Herrero and Stephanie Khouri

1

• Presented by Kevin Herrero and Stephanie Khouri

2
Executive Summary

• Nightclubs never lack in abundance and never lack
  in demand.
• There is an ever increasing, ever present
  audience/customer supply.
• Our chosen location is in the area by US 27.
  Broward is expanding out west and the land there
  is recently being developed.

3

• Club 27, a S.N.K. Enterprises, LLC venture,
  located in the rapidly growing area of Broward
  County, is far more than just another night club.
  
• It will be a restaurant and nightclub for music
  enthusiasts (centered around rock music)
• Currently there is no rock-centered nightclub in
  South Florida

4

•  The grand opening is scheduled for May 2007.
  (Phase one only).
• Phase one is the nightclub and Phase two is the
  restaurant.
• We plan to start with one main room and open
  additional rooms every 6 months until 3
  additional room are built.

5
Company Overview

• 45,000 square foot entertainment center
• 4 music areas, a kitchen and dinning area
• Space for 400 clients on each floor.
• A full-sized bar and 360 degree bar
• The restaurant will also feature a deck area.

6

• Lunch, dinner and late-night entrees will be
  served
• Anticipated hours of operation are 1130 a.m. to
  100 a.m. on weekdays and 1130 a.m. to 400 a.m.
  on weekends.

7
Objectives

• for first three years
• Open a new room every 6 months
•    Keep employee and labor costs between 12-17
  of revenues
•    Obtain 4 a.m. Liquor License
•    Obtain Venture capital for Phase 2

8
Keys to Success

•  
• 1.    differentiate ourselves from the
  competition.
• 2.    serve high quality services at low prices
• 3.      Controlling costs
• 4.      Hiring the best people available
• 5.      Creating an intriguing name for each
  room/area to provide curiosity and awe.

9
Management

• Kevin Herrero and Stephanie Khouri will run the
  nightclub. And Chef Zeff will run the restaurant.
• We believe in a flat organization.
• This keeps overhead low and Club 27 adequately
  staffed.
• allowing quicker return of initial investments
  and enjoying higher profit margins.

10
Rooms

• Each room will have a different theme
• Black Rock Cars and Guitars
• Blue Techno Blue Chip
• Green Rap Need for Green
• Red Latin Red Hot

11
  Demographics

• By the year 2000, Broward County has a reported
  population of 1,623,018.
• The median age in Broward County is 37.8 years
  old (these are men and women who after a hard
  days work will come to Club 27 for a drink).
• While 76.4 of Broward is, 18 year and over,
  73.3 are of the drinking age (21 years and
  over).

12
(No Transcript)
13
     Income

• Broward Countys per capita income (1999) is
  23,170
• Although median household income is 41,691
• 41.8 of households reported income over 50,000
• 12.8 reported income over 100,000.

14
      Marketing Strategy

• Club 27 intends to employ the following adverting
  strategies
•   Billboards
•   Radio Ads
•   Newspaper Ads
•   Flyers
•   Word of Mouth

15
Start Up Summary
16
(No Transcript)
17
Revenue

• Entrance Fees will vary depending on nights and
  events. Expected entrance fees will be 20 and
  VIP will have a fee of 100
• Beer and Beverage are the bread and blood of
  this nightclub as they will
• VIP Rooms Rentals
• Special Events

18
Estimated Income

• Entrance fees are estimated to total 86,660
• Drink sales average at about 173,320
• In short, if we get 50 to buy 40 worth of drinks
  and get 10 more people come in each successive
  week for the first six months we have 259,980 by
  the end of week twenty-four.

19
(No Transcript)
20
The End

• Thank you for considering our request.
• If you have any questions feel free to ask.
• If you have other questions after this
  presentation consult our written business plan
  or visit our sample website www.angelfire.com/blo
  g/hbm