English 102

1
English 102

• Notetaking Exercise

2
Call Number
See Coyle, pp. 172-73
Collier, Peter, and David Horowitz. The Fords
An American Epic. New York Summit-Simon,
1987. Very good book for info on the Edsel /
style and problems From SCCs Library
MLA Guidelines
Co
3
See Coyle. p. 178
Murphy, Thomas. How Edsel Lured Those
Dealers. Fortune Sept. 1958 144. good
article for info on the Edsel promotional
techniques From SCCs Library MLA Guidelines
MU
4
See Coyle, pp. 183-87
Osborn, Ron. Edsel B. Ford. Spring 1989. 26
Feb. 2001 lthttp//home.ici.net/edsel/edslford.ht
mgt. Extensive history of Henry Fords son/car
designer
View the Edsel
MLA Guidelines
Os
5
Grille Design III B
The grille was compared to a man sucking a
lemon,to a toilet seat (276).
Type
Structure
Transcription
Direct
Co
Simple
Check Punctuation
6
Edsel Types II B
Edsel Models Corsair Citation Ranger Pacer
Type/Page
Structure
Transcription
Co
Outline 276
N/A
N/A
7
Promotion V C
The elaborate and expensive promotion of the
Edsel culminated in Edsel Day, when the car was
released and journalists were allowed to drive
new models back to their home offices (276).
Type
Structure
Transcription
Summary
Co
Possible Revision
Check Punct.
8
Admired features III B
Some people admired the push-button gear cluster
at the center of the steering wheel and other
innovations (276).
Type
Structure
Transcription
Combo
Co
Simple
Check mechanics
9
Krafves Travels V C
Krafve Richard E., chief of Edsel division was
constantly on the road that summer with other
Edsel executives (276).
Type
Structure
Transcription
Direct
Co
Simple
Check Interpolation
10
New product VI A
The public . . . saw the most expensive
new-product launch in history (276).
Type
Structure
Transcription
Direct
Co
Simple
Check omission