HMV PowerPoint PPT Presentation

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Transcript and Presenter's Notes

Title: HMV


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HMV
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Role for Advertising Impressions created
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Action taken after seeing Ad
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Millward Brown Involvement Diagnostics

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Distinctive
Involving
Interesting
Soothing
Disturbing
Pleasant
Unpleasant
Gentle
Irritating
Weak
Boring
Dull
HMV (ad from supp in sports editorial)
HMV
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