Dalian

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Dalian September 28 2006
BUCHAREST May 15th 2008
Creativity vs Efficiency
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• Summary
• 1 - La Poste Group presentation
• 2 - Direct Marketing trends in France
• 3 - 0pportunities on the Romanian Market

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• LA POSTE GROUP Presentation

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Over 27 billion pieces of mail handled
1st employer in France Over 300,000 employees
1st retail network in Europe 17,000 Post Offices
62 Million inhabitants
Turnover over 20 billion (3.3 compared to
2006) (almost 1 of the French GDP)
44 million accounts 220 billion deposits
LA POSTE changed status from an administration to
a public company 17 years ago
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(in million)
2005
2006
2007
MAIL
11 316
11 500
11 242
EXPRESS
2 534
2 932
4 500
PARCELS
1 155
1 238
FINANCIAL SERVICES net income
4 583
4 310
4 800
20 800
TOTAL
70 of La POSTEs turnover comes from open
markets, often with extensive competition.
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Mail

• Key figures in 2006
• 11,316 in 2006 billion in turnover 56,4 of
  La POSTE group turnover.
• 46 of the mails turnover was open to
  competition in 2006
• 190,000 employees, including 100,000 letter
  carriers.
• 81.2 next-day delivery.
• 3.4 billion invested in modernisation over
  7 years.

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GeoPost -2007 European market position
In the premium segment, GeoPost is one of the
three leading Express Parcel firms in Europe,
with a broad European presence and leading
positions in key markets
N4 in the United Kingdom

• Revenue and Parcel Statistics
• More than 500 million parcels delivered per year
• gt 3 billion net turnover in 2007
• Operations
• 19,000 employees(1)
• More than 750 depots agencies
• More than 50 hubs
• More than 32,000 vehicles
• Major customers are Adidas, France Télécom,
  Metro, Orange, Esprit, EMI, Intersport, Louis
  Vuitton, Tech Data

N2 in Ireland
N1 in Russia
N2 in Poland
N5 in the Benelux
N2 in Germany
N1 in Turkey
N1 in France
N3 in Switzerland
N1 in Portugal
N1 in Spain
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• DIRECT MARKETING TRENDS
• IN FRANCE

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Repartition of Advertising expenses according
medias in France in 2005 in
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Key figures on the French Market
Repartition of DM expenses
Unaddressed mail
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Key figures on the French Market
DM a growing market

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• CONSUMER EXPECTATIONS

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Consumer expectations

• METHODOLOGY
• Scope
• This study has been conducted on a population of
  2448 persons aged over 15
• Timetable
• During the last Quarter of 2005

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Consumer expectations

• The French Market 3 key facts to be taken into
  account
• The recent integration in DM campaigns of the
  e-mailing and sms
• Big cuts in advertising investments within the
   big  medias since 2002
• The rising of new  anti-ad  opinion movements

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Consumer expectations

• Two key results
• Although a general trend of  anti-ad  has
  emerged, Direct Mail remains always a recognized
  and appreciated communication tool
• 43 of the French reject  traditional 
  advertising, opposed to only 4 for Direct
  Mail
• The development of new media (Internet) has not
  weakened the affective link of the French with
  physical mail

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Direct Mail is

• Powerful
• 99 of the French receive Direct Mail

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Direct Mail is

• Appreciated
• 93 read it or look at it
• Although 95 of the French do not like to
  receive phone calls at home for advertising
  purposes

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Direct Mail is highly appreciated

• 87
• appreciate to have a look at it whenever they
  want

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Direct Mail is kept

• 69
• Of the recipients keep their Direct Mail
• 74 for people aged less than 35 !

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People like DM

• Over 85 of the recipients read carefully their
  mail when it is linked to their daily lives
• Over 70 when it has been sent by a company they
  know
• Over75 like to receive mail regarding local
  life

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Direct Mail is

• Personalised
• 64 of the French declare that Direct Mail is
  the media that allows them to feel more
  personally concerned

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Direct Mail is

• Incentiving
• The media that stimulates people to
• Answer and ask for more information
• (32 - 2d media 12)
• Purchase
• (35 - 2d media 19)
• Go to a shop
• (31 2d media 19)

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Direct Mail is

• Complementary
• with the other medias

A communication support that increases the impact
of advertising on other medias (46 TV, 45
Press, 41 Posters)
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Direct Mail is

• very efficient !

70 go to a shop after receiving a Direct Mail
piece 60 declare having bought a product after
having received a Direct Mail piece 83 declare
having used discount coupons included in the mail

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Opportunities and market trends

• The consumer
• - receives too much useless and outdated
  information
• - expects personalised and attractive offers

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Opportunities and market trends

• The companies (our customers)
• - want to reach their customers with the right
  offer at the right time
• - want to grow their business
• - want to add a personnal touch to their
  communication
• - are looking for a partner who can deliver a
  comprehensive solution to their problem
• - want to understand the cost of a campaign
• - want to know their ROI

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• OPPORTUNITIES ON THE ROMANIAN MARKET

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