Agenda

1
Opportunities for AIK

• Agenda
• History of the club AIK
• SWOT analyse
• Comparison with Manchester United
• Sponsorship?
• Recommendations

What is AIK?
2
History
The Gnaget

• AIK Allmänna Idrottsklubben
• The public sport club
• Founded 1891 by Isidor Behrens
• 1896 began to play soccer
• 1900 won their first premiership (winners for 10
  times)
• Hockey, soccer, bandy, bowling, floorball

Present situation
3
SWOT analyse
Strengths
Weaknesses
4
SWOT analyse
Opportunities
Threats
An apple and an orange...
5
Global Manchester, Local AIK
Manchester United
AIK

• On field
• Sponsorship
• Low brand awarness
• Informative website
• Restaurant together with Åbro

• Off field
• Partnership
• High brand awarness
• Promotional website

The learning from the best
6
Recommendations

• Increase awarness of the brand
• Partnerships with Scandinavian Clubs
• Good results
• Improve image
• Brand of sport club not just
• football team

Thank you for your attention!