T 44 0207 575 3011 F 44 0207 504 8584 E infosportsnewmedia.com

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Givemefootball.comRe-launch August 2008
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What is Givemefootball?

• Givemefootball is the official website of the
  Professional Footballers Association (The PFA)
• Engages the forward thinking male in a dialogue
  with like-minded users
• Diverse portfolio of articles, user generated
  commentary, photo galleries and video
• Topics Include
• Breaking News
• Interviews
• Videos (Goal Highlights)
• Game Predictor
• Coaching News
• Player Transfer Directory
• Want to watch the Givemefootball show reel? Click
  here

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What is the PFA Fans Award?

• The PFA Fans Award is the only football player
  Award voted for by the fans and endorsed by the
  Professional Footballers Association.
• Four fans randomly selected from the divisional
  winners will receive the following experience
• Each fan will present the award to their
  divisional winner at a home match.
• VIP Club hospitality including two tickets to the
  appropriate game for each fan and their guests.

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Target Audience

• Primary
• 18-34 male  Intelligent, cool, with disposable
  income but still a bloke
• Secondary
• 35 aspirational male and 14 - 18 reverse
  aspirational male.
• Tertiary
• 18 - 34 female (over a quarter of both FHM and
  Maxim UK online users are women)

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Givemefootball.com - The Site

• Innovative architecture and 2.0 features, in an
  easy-to-use single-page experience
• Extensive promos on both sides of page
• Central "blog" style column
• Sleek, straight-forward broadsheet format allows
  users to easily navigate content
• Clean, fresh, clutter-free layout
• Users can post articles directly to Digg,
  Facebook and MySpace from the site.

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Social Network Integration

• Givemefootball will have applications that allow
  it to integrate with Facebook and MySpace as
  well as social news media sites including Digg,
  Delicious, Newsvine and StumbleUpon
• Givemefootball has also successfully integrated
  with small, niche football sites for link
  content sharing deals (e.g. Fans Player Awards)

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GivemefootballSite Tour
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Site Tour(Continued)
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Inventory Available

• There is a range of advertising inventory already
  available on Givemefootball
• 728 x 90 Leaderboard Ad
• 300 x 250 MPU Ad
• Home page take-overs
• Video Pre-rolls
• Advertorials Promos
• Contextual Text Ad (I.e Vibrant Media)
• Givemefootball has a existing opt-in FanBase
• Weekly Newsletter (250,000)
• Solus Advertiser Emails
• Mobile campaigns

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Contact Details

• Jae Chalfin
• Managing Director
• Sports New Media
• Direct 44 (0) 207 575 3011
• Fax [phone]
• Mobile [phone]
• Email jc_at_sportsnewmedia.com