Introducing

1
Introducing

• A NewsProNet Strategic News Service

2
How to Have Impact

• Impacto stories are highly produced enterprise
  news segmentseach with original Spanish language
  content-- provided to you in split-channel audio
  to be voiced by your local news talent.

3
How to Have Impact

• The topics are primarily health-related, but also
  include consumer, family and hot topics that
  respondents to a national phone survey, who
  indicate they are Hispanic, said they were most
  interested in watching on a local TV newscast.

4
Local Control

• You choose the topics to air.
• You decide when to localize by adding local
  elements.
  
• We strive to be regionally neutral, you control
  regionalism.
  
• Your local talent controls regionalism.

5
Plan to Promote

• Develop a local promotion plan in advance of each
  story, that may include
  
•   i.  Topical Promotion (24-48 hours in
  advance).
  
•   ii.  Prior day internal newscast teases (anchor
  voice over with tomorrow graphic).
  

6
Plan to Promote

• Use story graphics to showcase the topic and
  connect the promotion with the on-air
  presentation in the newscast.

7
Local Enterprise

• Topics provide showcase for high profile local
  talent.
  
• Your option to insert local b-roll and/or local
  expert or reaction sound bites.
  
• Expand by addition of live reaction and/or local
  impact coverage.

8
Newscast Formats

• Place segments in "showcase" positions within
  newscasts that provide multiple "tease"
  opportunities.
  
• Create local franchise open graphics that set
  these topics apart from routine coverage of the
  day. (i.e. Special Report or Extra or In
  Depth).

9
Newscast Formats

• Live local talent studio introduction and tag or
  field stand-ups.
  
• Opportunity for QA between anchor and reporter.
  
  
• Opportunity for additional information tags.

10
How to Have Impact

• Impacto stories are generally delivered as
  single-segments, but may be re-edited into
  multiple parts to run over consecutive
  newscasts.

11
Need to Know

• Impacto is distributed monthly. (4 topics).
• All Impacto script and supporting material is
  available within a secure clients only area of
  www.newspronet.com.
  
• The archive will also include a video preview
  version of each story to assist in your planning
  and promotion.