Value of Fusion Middleware

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• Value of Fusion Middleware
• for Oracle Applications Customers
• Margaret Lee
• Director, Product Management
• Oracle Fusion Middleware

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Agenda
ltInsert Picture Heregt

• Fusion Middleware Helps Solve Business Problems
  Faced by Applications Customers
• Unified Business Process Management for Growth
  Change
• Unified Business Intelligence for Better
  Decisions
• Unified User Interface for Employee Customer
  Productivity
• Unified Identity Management for Better Compliance
  Security
• Applications Customers Benefiting from FMW TODAY
• Fusion Middlewares Overview

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Business Needs Faced by Applications Customers
Rip and Replace is not an Option
Improve Business Insight
Capacity ForGrowth Change

• Quality Information, Quality Decisions
• Timeliness Context
• Completeness Visibility

• Absorb Organic Inorganic Growth
• Identify Capture Opportunities
• Strengthen Customer Relationships

Improve User Experience and Productivity
Manage Risk Drive Compliance

• Consistent, Unified Access
• Real-time Employee Collaboration
• Multi-channel Access

• Secure Access (Internal, External)
• Holistically Manage ALL Risks
• End-to-End Policy Enforcement

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SOA Business Process Mgmt.
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Process ManagementTypical Scenario
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Oracles RecommendationAdopt BPM with Oracles
SOA Suite
Monitor
Optimize
Design
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Data IntegrationTypical Scenario
UI
P2P Integr. (FTP, PLSQl, DBLink,)
Hard to upgrade!
Hard to upgrade!
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Oracles RecommendationAdopt SOA-based
Integration with Oracles SOA Suite
Error Handling
WS
WS
WS
UI
WS
Easy to upgrade!
Easy to upgrade!
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Document ProcessesOracle Imaging and Process
Management
Capture
View
Route

• Look-Up
• Route (Messaging)

• Search, Update
• Populate

• New hire processing

• Purchase Requisition

• AP, AR automation
• Expense mgmt.

• Claims processing

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Oracle ApplicationsNow certified with Oracle SOA
Suite

• Now Generally Available
• E-Business Suite Releases 11.5.3 to 11.5.10, R12
• PeopleSoft Releases 8.47, 8.48, 8.49, 9.0
• Siebel Releases 7.4, 7.8, 8.0
• JD Edwards Releases 8.95,
• Under Development - Available CY 2007
• Pre-Defined Business Process Maps across Suites
• Key, Pre-Packaged, Cross-Suite Business Processes
• eg. Order Capture to Cash from Siebel to EBS
  Financials
• Vertical Applications
• Retek, i-Flex, Portal Certifications GA Summer
  2007

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User Interaction
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User InteractionTypical Scenario

• Biz Intelligence

Call Center Agent

• Content Mgmt.

SCM
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Oracles RecommendationCreate Mash Ups using
Oracle WebCenter ADF
Share via Web 2.0 Communities
500 units
Call Center Agent
20 units

• Biz Intelligence

Integrate Apps, Content, Desktop

• Map Mash Up

• Content Mgmt.

SCM
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Oracle ApplicationsNow certified with Oracle
WebCenter

• Now Available Enterprise Portal
• E-Business Suite DBI (11i, 12.0)
• PeopleSoft Certified 8.45, 9.0 also PeopleSoft
  Portal
• Siebel CRM Certified 7.8.2 also 8.0
• Siebel Analytics 7.8, 10gR3
• Imaging Process Management
• E-Business Suite 11.5, includes 12.0
• PeopleSoft Certified 8.4 also 9.0
• JD Edwards Enterprise Certified 8.9x
• JD Edwards World A 9.1
• Desktop Integrations
• Microsoft Office 2000, 2003, 2005

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Business Intelligence
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Business IntelligenceTypical Scenario
Call Center Agent
Business Intelligence Analyst
Warehouse Manager
Financial Analyst
Enterprise Data Warehouse
SCM
Financials
CRM
Data Marts
Custom ETL
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Oracles RecommendationAdopt Enterprise
Analytics Strategy with Oracle BI
Define
Analyze
Report

• Enterprise Semantic Model
• Multi-Source Data Warehouse Model
• Pre-Packaged Dashboards
• Pre-Packaged ETL Maps

BI EE Analytic Server
SCM
Financials
CRM
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Reporting with BI Publisher
Traditional Reporting
Oracle BI Publisher

• High development cost
• High customization cost
• Difficult upgrade

• Flexibility
• Reduced maintenance

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Oracle ApplicationsNow certified with Oracle
Business Intelligence Suite

• Now Available - Oracle BI Publisher 10gR3
• E-Business Suite R12
• PeopleSoft Enterprise R9
• Siebel CRM R8
• JD Edwards Enterprise 8.12 World A9.1
• Oracle DBI PeopleSoft EPM
• Certified on Oracle Business Intelligence 10gR3
• Oracle BI Applications
• E-Bus Suite(11i, R12) Order Mgmt., Supply Chain,
  FINS, HR
• PeopleSoft (8.4, 8.8, 8.9, 9.0) Financials, HR
  (Q1 2007)
• Siebel(6.3) Sales, Service, Marketing, Order
  Mgmt
• SAP (4.6c, 4.7, mySAP 5.0) Financials, Order
  Mgmt., SCM
• Vertical Applications Pharma, CPG, Retail

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Identity Management
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Identity ManagementTypical Scenario
Reset Pwd
Pwd 3
Pwd 1
Pwd 2
Email
Financials
HR
manual entry
manual entry
manual entry
IT Admin
IS Admin
Approving Manager
Approving Manager
helpdesk ticket
HR Admin
helpdesk ticket
Facilities Manager
email
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Oracles RecommendationLower Security Costs
using Oracle Identity Mgmt Suite
Single Sign-On
Email
Financials
HR
Identity Provisioning
HR Admin
Facilities Manager
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Oracle ApplicationsNow certified with Oracle
Identity Management Suite

• Now Available Single Sign-On
• E-Business Suite OAM certified (11i), SSO via
  OID (11i)
• PeopleSoft OAM certified (8.45), SSO via OID
  (8.47)
• Siebel OAM certified (7.8.2), SSO via OID (7.8)
• Works in heterogeneous environment, e.g. MSFT AD
• Now Available Identity Provisioning Connectors
• E-Business Suite OIM connector (11.5)
• PeopleSoft OIM connector (8.4)
• Siebel OIM connector (7.5.3)
• JDE OIM connector (8.9x)
• Also works with SAP Applications
• SAP Provisioning connector (R/3 4.6c)
• SAP Single Sign-On certified (4.6)

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Certified with Apps Unlimited
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E-Business Suite FMW Certification
Certified with Oracle E-Business Suite Adapter
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PeopleSoft FMW Certification
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JDE EnterpriseOne FMW Certification
Planned with 8.97
Roadmap subject to change without notice. The
above is intended for information purposes and
may not be incorporated into a contract.
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Siebel FMW Certification
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Oracle Excellence Awards 2007
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Some Customers Partners are Benefiting Today
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Some Customers Partners are Benefiting Today
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Oracle Application Integration Architecture
AIA is an open standards based platform that
connects best of breed applications through
composite business processes
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How AIA Relates to Fusion Middleware
Fusion Middleware
AIA Content
Industry Reference Models
Oracle BPA Suite
Enterprise Business Objects
Oracle BPA Suite and OAS-EE
Customer
Account
Order
Product
Process Integration Packs
Oracle SOA Suite
Enterprise Business Services
Service Registry/OWSM
Application Logic
OM
Billing
HUB
Transport
CRM
HCM
SCM
FIN
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Benefits of Working with Fusion Middleware
For Your Customers and Clients

• Extend and increase the business value of their
  business applications TODAY
• Increase business agility with FMW SOA and
• Protect business assets with FMW Identity and
  Security
• Improve end-user productivity with FMW WebCenter
• Make better business decisions with FMW BI
• Bonus Better prepared for Oracle Fusion
  Applications

For Oracle Partners

• Expand your market reach with standards based
  technologies
• Increase value of your product or services
  offering
• Bonus Align your products and people skills with
  Oracle for Fusion Applications

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Oracle Application Integration ArchitectureProduc
t Structure and Partner Opportunities
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Oracle Fusion MiddlewareThe Worlds Best
Middleware Suite - Gartner MQs

• Application Platform Suites
• Development Tools
• Application Server
• Web Services Platform
• Enterprise Portal
• Enterprise Content Mgmt.
• Enterprise Records Mgmt.
• Enterprise Service Bus
• Business Integration
• Business Process Mgmt.
• Business Intelligence
• Corporate Performance Mgmt.
• Access Management
• Identity Provisioning
• Web Services Management
• Data Integration

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Oracle Fusion MiddlewareThe Worlds Leading
Middleware Suite - Forrester
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Hot-Pluggable Investment Protection
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How to Get Started

• Read
• Oracle Fusion Middleware product collateral
• Watch
• Oracle Fusion Middleware (for Apps) Web Seminars,
  in-person presentations, OBEs on OTN (upcoming)
• Try
• Hands-on Workshops by OU, by Oracle User Groups
• Certify
• Validate your Integrations with Oracle
  Applications and / or Oracle Fusion Middleware

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Resources

• Oracle.com
• http//www.oracle.com/products/middleware/fusion-m
  iddleware-for-applications.html
• OPN
• Product Focus Area - Oracle Fusion Middleware
• Go To Market Initiative - Application Integration
  Architecture for Partners
• Go To Market Initiative - Oracle Service Oriented
  Architecture (SOA)
• Oracle User Groups
• OAUG, QUEST, IOUG, HEUG, OHUG

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Thank You.