Serving a New Generation:

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• Serving a New Generation
• Web 2.0 and Beyond

User Experience Webinar Series presented by
Kristiana Burk
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• Laying a Foundation

today gt Web 2.0 and Beyond Digging Deeper
Upcoming Webinars Layered Content
Make Learning Fun Thematic Approach to
Organizing Resources
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• Groups In Focus

• 18-24 year olds
• 25-34 year olds

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3 Guiding Principles
technology is personal
one word sums it up
infotainment
they expect you to come to
them
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• They Cant Live Without

Experience
Transparency
Reinvention
Connection
Expression
Taken from Mind Your Xs and Ys by Lisa Johnson
http//reachgroupconsulting.com/reach-x-and-y/m
ind-you-xs-and-ys
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• Characteristics

• Busy multi-tasking
• I plan my time-wasting
• Everything is for a cause
• Im smarter than you think

In between classes, study times, in the library,
at the traffic light, while cooking a meal or
waiting to pick up my kids from school, on my
mobile phone, while watching tv, downloading
songs or listening to a new podcast. Once I find
what I need then I feel the need to share it with
my friends by word of mouth, via text or my
Facebook status. Because I need to feel like I
am making a difference in the world - I need to
feel connected for areas that interest me. My
mobile device is my best friend. Time is
everything credibility is secondary.
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• Top Activities

• Email
• Instant Messaging
• Playing Online Games
• Seeking Out News Current Events Info

Primary Places of Access to Internet

• Home
• Library
• Mobile Devices

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• Generation X

• Use Internet functionally
• Focus on services and tools
• Gravitate towards expert opinions conduct
  research online

Generation Y

• Gravitate towards blogs and social networks
• Contribute content online (video, pictures,
  writing)
• Prefer advice of peers over experts

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• really does need her own computer

is listening to Pearl Jams Ten
sees there is an art to Twittering, but has not
quite mastered it. Could one write a novel in
this small space, for instance?
wishes she had a piano
says check out page 82 of this month's Atlanta
Parent magazine. Article pics by yours truly.
is killing time before going to work...
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• Favorite Sites

http//digg.com Community submitted content that
is voted on by users to push the best or most
popular to the top of the list. Users are able
to share and comment on the content with friends
and other Digg users.
http//facebook.com A social network of over 150
million users. Primary ages on Facebook include
18-34 year olds. One of the fastest growing
networks on the web. Users share thoughts,
resources, photos, events and more with Facebook.
Often essential integrated piece of daily life
for its users.
Popular RSS/ My Space spots Most popular
bookmarking, rss and my customizable spaces
places on the web. Includes iGoogle, MyYahoo!,
del.icio.us, and Google Reader. Users frequently
integrate rss feeds into these pages and
reference back to main sites from there rather
than returning to a site manually each
day.
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• Favorite Sites

http//buzz.yahoo.com http//stumbleupon.com Two
other popular user-vote and review sites. Users
post reviews and vote up or down content to lift
it to the top. Both help users discover and
explore content while satisfying the
entertainment craving.
http//youtube.com Community-based video media
social network. Extremely popular as an
entertainment outlet for younger internet users.
A big part of this is the viral sharing of the
videos onto blogs and amongst friends.
http//www.friendfeed.com Allows user to connect
all of their various social media site activity
into one place. Users are able to see friend
activity as well through feeds in their space.
Another helpful feature of friendfeed is the
ability to automatically post feed activity to
Facebook accounts increasing in-bound links and
exposure to resources.
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• Reaching Out

• short and sweet
• quirky and consumable
• remember I want to share!
• go where they are
• get them involved / turn it into a cause

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• Ways to Leverage the Viral Web

LibGuides Resources
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Example Way to Leverage Viral Web

• 1. Submit entry to Digg

2. Have Everyone in Your Network / Staff Digg It
(5 seconds)
3. Setup w/ Friendfeed
4. Posts to Facebook Wall
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Leverage LibGuides Viral Features
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Leverage Rankings in Google with Guides
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New Examples of Connections on Web Facebook
Connect
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Other Ways to Reach Them

• turn on and push comment features
• students create guides or contribute
• make guides more interactive (WIMZI, Sprout,
  embedded PowerPoint, embedded video, galleries,
  polls, factoids)
• push RSS and share features
• blogs, Facebook and LinkedIn groups and events,
  grab n go widgets and packages of content

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• Thank you!

Kristiana Burk Channel Director 404.760.4311
kburk_at_howstuffworks.com