Contents

1
Contents

• Any Assessments regarding MindJET?
• MindJETCorporate Overview
• Product Grid
• Competitive Products
• Competitive Positioning
• MegatrendsBusiness Requirements
• MegatrendsEmerging Technologies
• SW Development Guidelines (minor)
• SW Development GuidelinesInbound Maps

• SW Development GuidelinesOutbound Maps
• SW Development GuidelinesDialog Maps
• SWOT-AnalysisStrengths
• SWOT AnalysisWeaknesses
• SWOT AnalysisOpportunities
• SWOT AnalysisThreats

2
Any Assessments regarding MindJET?

• Product Portfolio?
• Development Platform?
• Market enetration?
• License Model?
• Competition?
• Market Trends?
• SWOT Analysis
• Strength
• Weaknesses
• Opportunities
• Threats

3
MindJETCorporate Overview

• Location
• Sausalito, CA formerly Munich
• www.mindman.com
• Founder
• Bettina Mike Jetter
• Product
• Mindmanager, GA v3.5 in May 1999
• Just Mindmapping Software
• World-leading Mindmapping Software
• Distribution Channel US, Europe, Asia, ...
• Awards Office 21, 1998
• Revenues/Income N/A

4
Product Grid
Embedded
Data Decision Support
WebPresentation
EnterpriseInformationPortal
WebOrientation
Mindmapping
Creativity
Explicit
Group
Personal
5
Competitive Products

• Mindmapping (pure)
• VisioMap
• Activity Map (Time System)
• Visio
• MindMaps
• Creativity
• Idegen
• Inspiration
• Smart Ideas
• IdeaFisher
• Data Decision Support
• BrioQuery
• Powerplay (Cognos)
• Business Objects
• Essbase (Hyperion)

• Web Presentation/Orientation
• The Brain (Natrifical)
• MagniFind (InXight)
• ThemeScape (Cartia)
• Talkingweb (Cyberlab)
• WebForager (Xerox, Microsoft)
• ...
• Enterprise Information Portal
• Knowledge Server (Autonomy)
• Plumtree Server
• Tahoo, Polar (Microsoft)
• ...

6
Product Magic Quadrant
Leaders
Challengers
Ability
WebForager
The Brain
ThemeScape
Magnifind
Visio
Mindmanager
VisioMap
MindMaps
TalkingWeb
Activity Map
Vision
Niche Players
Visionaries
7
MegatrendsBusiness Requirements

• Business2Customer E-Commerce
• Face-to-Face
• Amusing Ourselves to Death (Neil Postman)
• Multiple Contact Channels (Phone, Inet, Fax,
  Email)
• The Global Village (Marshall McLuhan)
• Grooming Gossip ... (Robert Dunbar)
• Information Avalanche
• Portals, Hub Sites, PushPull, Agents,bots, ...
• The Emerging Customer
• Rules rather than Content
• Browser-savvy
• Self-Service, Online Configurators

8
MegatrendsEmerging Technologies

• Internet Technologies
• Emerging Standards IP, Java, XML, ...
• GUI Breakthroughs
• The Browser
• Strongly Customized (VPN, PKI, Personal Desktop,
  ...)
• Biometric Devices (Voice Recognition,
  Fingerprint, ...)
• Leapfrogs
• Media Convergence (VoIP, ...)
• Agent/bot Technologies
• Application Sharing
• Ubiquitous Computing (Marc Weiser, Xerox)
• Ambient Computing

9
SW Development Guidelines (minor)

• Multi-Map in a File (ie. dynamic directories)
• Better Icon-Support
• Stronger Office Suite Integration
• Changing Wallpaper Background
• Versioning
• Presentation Maps
• Intelligent Branches (Probabilities,
  Relationship-enabled)
• Database Support (ODBC, XML?)
• Browser-enabled Mindmanager
• Media Integration (Video, Audio, CTI, ...)
• ...

10
SW Development GuidelinesInbound Maps

• Text (Structuring, Extraction, Compression)
• Branch Relationship Management
• Multi View Maps'
• Road vs. Time Maps
• Input vs. Output Maps
• Every Branch as a Center View
• GUI (3-D, n Dimensional)
• Keyword Consultant
• Thesaurus
• Translation
• Keyword Counsellor

11
SW Development GuidelinesOutbound Maps

• Methodology Support
• Problem Resolution
• Phoenix List
• Refocusing Patterns
• Activation Questions
• Creativity
• Brainstorming/writing
• Morphology
• Collective Notebook
• Randomizer
• Activities
• Eisenhower Principle
• Pareto Principle

12
SW Development GuidelinesDialog Maps

• Groupware
• 'Real' Groupware Functionality
• (Mindmanager Conferencing)3
• Group Mindmapping, e.g.
• Walt Disney, Big Map, ...
• ThirdVoice
• 'Meta Mapping
• Mindmap containing Mindmap-Information, e.g.
• The Brain Think Tank
• BrainStore (CH)

13
SWOT-AnalysisStrengths

• High Degree of Brand Awareness
• Large installed Base in SOHO
• World-wide Leading Mindmapping Solution
• Promoting from Godfather Tony Buzan
• Early Start with Proactive Approach to
  Mindmapping Tool Market
• International Distribution Channel

14
SWOT AnalysisWeaknesses

• Small Development Team
• How to Adress Large Enterprises?
• Site Licenses?
• Weak Awareness/Reaction to Market Trends
• No Linux-Support
• ...
• Portfolio
• No Product Mix, Single Point of Failure
• Shareware Image
• From Shareware to Commercial Software

15
SWOT AnalysisOpportunities

• Located in CA Multimedia Gulch
• Utilizing Strong Marketing
• Enhancing Customer Base
• Enhancing Key Account Customers
• Reviews in PCWorld, PCWeek, PCMagazine
• Considerable Experience in Mindmapping
  Methodology

16
SWOT AnalysisThreats

• No Signs for Rapid Growth
• Lack of ...
• Strategic Partners
• Cooperations
• Mindmanager SDK and/or ISV
• Development Team
• The Ideological View
• Standardsvs. Personal Style
• Ease-of-use vs. Acceptance
• Grid vs. Organism
• Attractive Acquisition Target?