Searching For Information

1
Searching For Information

• Jonathan Klahr
• Associate
• BRM Advisors
• Jonathank_at_brm.com

2
Introduction

• Knowledge is of two kinds we know a subject
  ourselves, or we know where we can find
  information upon it.
• Samuel Johnson. 1709-1784

3
What is the Question

• Education On a New Market
• Who are my competitors?
• Business Environment?
• Keeping Up To Date?
• Ask the expert quotes and numbers

4
MarciUK Ltd

• Internet in the bathtub
• Revenue Model Paid for by advertisers
• Features Waterproof browsing

5
Education

• Personal Web Pages find the geek
• Community Sites
• Industry Organisations or Standard Bodies
• Newsgroups, noticeboards
• Companies White Papers
• General Industry Sites My Webs\Search ZDNet -
  home networking.htm

6
Competitive Analysis

• Press Releases Will show you what your
  competitors are doing
• Public Offerings Annual Reports
• News Companies My Webs\New articles on Visual
  Search Engine from ZDNet's Tech InfoBase.msg
• New Product Release (Yankee Group, Gartner,
  IDC,)
• Company database (My Webs\Koldoon Advanced
  Search Page.htm , Israel Hi-tech Yearbook)

7
Competitive Analysis (contd)

• Industry Services
• Conferences
• Industry magazines

8
Business Environment

• Industry Press
• Free information services (trial packages)
• Synopses of analyst reports are available
  (Forrester) IDC
• The Banks (Lehman Brothers)

9
Keeping Up To Date

• www.c4u.com
• www.vigil.com
• Repeat query - www.zdnet.com

10
Ask The Expert Quotes and Numbers

• Press releases from the analysts
• Look at what other people quote
• Conferences many free ones
• Pose as a question

11

• The fog of information can drive out knowledge