Mobile Social Networking the new Killer mApp

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Mobile Social Networking the new Killer mApp ?

• U2 Concert
• Who has heard of U2 ? Irish Rock Band, top for
  20 years
• Start of U2 Concert, Bono asks everyone to hold
  up mobile phone (cell phone)
• Everone takes out mobile phone, waves around,
  screens lit up
• U2 plays City of Blinding Lights
• Bono "Time to do a magic trick," he says. "These
  little devices -- these cell phones -- they can
  do all sorts of things.
• U2 plays song "One," Bono gets audience send SMS
  to one.org Web site
• support for poverty relief in Africa. During
  encore, names of all who did so are scrolled on
  the same screen, each receive a message of thanks
  from Bono on their phones (started at worldwide
  Live 8 concerts, 26 million responded (Sun
  implemented campaign)
• Phone for good (talk, text, camera, music,
  video), also bad (end relationship by text,
  trigger bomb)

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Mobile Phone History

• Early mobiles large (brick), few people had
  them
• Phone only
• Then phone text
• Now huge range of features

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Mobile Phone Growth

• 2005 816 million (Gartner)
• 2006 990 million (2005, Gartner predicted 847m
  914m in 2006)
• Over 20 growth p.a.
• 2007 1.2 billion predicted
• Hong Kong 10m mobiles, more than Internet, 100
  replacement rate
• China Makes 47 of all mobiles
• China 103 million sales 2006
• China Mobile 301 million subscribers (
  population USA)
• China Unicom 142 million subscribers (Wikipedia)

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Social Networking
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MySpace

• MySpace USA based social networking site
• Interactive, user-submitted network of friends,
  personal profiles, blogs, groups, photos, music
  and videos internationally
• Headquartered in Beverly Hills, California
• Now owned by News Corporation
• Myspace is currently world's fifth most popular
  English-language website and the fifth most
  popular website in any language (Alexa Internet)
• MySpace will enter mobile market soon

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YouTube
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YouTube

• American popular free video sharing website
• Users upload, view, and share video clips. Videos
  can be rated, and the average rating and the
  number of times a video has been watched are both
  published
• TIME magazine's "Invention of the Year" for 2006
• Bought by Google in October 2006 for US1.65
  billion
• New from YouTubeMobile Video Uploads! You can
  now upload videos directly from your phone or PDA
  to YouTube. All you need is a mobile device that
  can take video and send MMS messages, and an
  Internet access or data plan from your service
  provider

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flickr
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flickr

• Popular Web site for users to share personal
  photographs
• Widely used by bloggers as photo repository
• Innovative online community tools that allow
  photos to be tagged and browsed

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SecondLife
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SecondLife

• Internet-based virtual world, late 2006 and early
  2007
• Developed by Linden Lab, a downloadable client
  program enables its users, called "Residents", to
  interact with each other through motional
  avatars, providing an advanced level of a social
  network service combined with general aspects of
  a metaverse. Residents can explore, meet other
  Residents, socialize, participate in individual
  and group activities, create and trade items
  (virtual property) and services from one another.
• Second Life's virtual currency is the Linden
  Dollar (Linden, or L) and is exchangeable for US
  Dollars in a marketplace consisting of residents,
  Linden Lab and real life companies.
• Sometimes referred to as a game, it does not have
  points, scores, winners or losers, levels, an
  end-strategy, or most of the other
  characteristics of games
• More than five million accounts registered,
  though many are not active, and some Residents
  have multiple accounts.
• Competitors include Active Worlds, There,
  Entropia Universe, Dotsoul Cyberpark, Red Light
  Center, Kaneva.

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Current Mobile Trends

• Music (MP3), Video, Email, Browser, Camera (5
  MP), Smart Phone, Bluetooth, Wireless, GPS
• Convergence of all these devices Nokia N95
  (images already loaded to flickr)
• Improved Bandwidth HSDPA wireless broadband
  speeds between 500Kbps and 1.5Mbps
• Advertising on Mobiles, predicting 4 fold growth
  by 2010
• Spam Advertising needs to be relevant to
  Consumer otherwise rejection / turn off
• Search services on Mobile Phones
• Directory services on mobiles (pubs, restaurants,
  cinemas etc)

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Location Based Services History

• Originally SMS e.g. 197House (property values via
  mobile phone)
• Then simple maps, 1976Maps (Australian SMS
  numbering standard), push WAP
• Maps show location, not good enough for
  directions
• Now, Google maps, Windows Live, Nokia, TerraPages
  maps

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197HOUSE 1976MAPS

• Premium SMS Service.
• Uses fuzzy logic technology to read/respond to
  user request.
• 197House provides property sale price details to
  mobile phone
• 1976Maps provides maps and aerial photography of
  properties to mobile phone

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LBS Requirements

• Geocoder (convert street addresses to latitude /
  longitude), Reverse geocoder
• Address Helper (many addresses inaccurate or
  incomplete)
• Map data
• Points of Interest data e.g. pubs, restaurants,
  cinemas
• Business Directory (doctors, plumbers etc by
  location)
• Connection to Telco or satellite

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LBS Issues

• Content providers Telcos jealously guarding own
  domain
• Proprietary software e.g. Windows Live
• Price of map data varies widely, very expensive
  in some countries e.g. Australia
• Integration into customers web sites (APIs)
• Cognitive Routing routing / directions using
  terminology relevant to user (e.g. resident c/f
  tourist)

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LBS Example BuddyFinder

• Mobile social networking meets location based
  services
• Mobile friend tracking directory services
• OpenGIS compliant
• Proprietary internal messaging connectable to any
  messaging service
• Friends become closer than ever because you know
  where they are
• Location from Telco (Location Manager Service) or
  GPS

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BuddyFinder

• My Buddies
• Add buddies
• Find buddies
• Message buddies
• Add to phone contacts
• Enterprise / Group Version Companies can keep
  track of their staff e.g. pizza deliveries

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Buddy Finder

• Buddies locations appear on map
• Find your buddies nearby
• Instant Message your Buddies
• Send a map to your Buddies

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Your Nearest

• Fully Zoom-able Map
• Find It Service
• Sports Venues
• ATMs
• Cinemas
• Pubs Restaurants
• Entertainment Venues
• Fast Food
• Shopping Centres
• And Many More

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Maps Directions

• Latest National Mapping Data
• Government Sourced
• Updated every 3 months
• Point to Point Directions
• Latest National Directions Application
• Directions Integrated into POI database
• get directions to nearest POIs

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Future Mobile Offerings

• Targeted offers to customer walking past store,
  based on location buying preferences e.g. SMS
  offering 20 off coffee near Starbucks
• Zones telcos could offer different rates
  depending on where consumer is located

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Nokia N95 The Future is Here

• HSDPA mobile phone
• Bluetooth
• WiFi
• Web browser
• Emails with attachments
• Memory card
• MP3, streaming to home / car stereo
• DVD quality video, TV out cable
• 5MP Camera, Carl Zeiss lens
• Upload to flickr
• GPS
• Location based mobile search
• Free maps, 100 cities
• RSS feed

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Nokia N95 Its what computers have become
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Nokia N95 Navigation Device ?
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Nokia N95 Post to flickr
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Mobile Social Networking the new Killer mApp ?