The template

1
The template Use this template to begin crafting
the pitch and presentation around your venture.
Feel free to augment, re-arrange, etc... but this
is the general outline most investors are
expecting to see so stray at your own risk. The
font is 30pt for a reason be concise. The
purpose of this template is to speed the time in
which you can create something that others can
understand and react to--in order that you can
quickly communicate to and learn from them.
Try to avoid filling your slides with too much
text--it could be a sign that you are not focused
on your audience and what they need to hear. Or
it means youre verbose. Either way, keep it
simple. Try to use images where possible to
convey your message. Each slide has an
instruction box. After youve completed the page,
delete the box.
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your company here

• your contact information here

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The introduction
Elevator pitch In approximately 50 words or
less, describe what the company does, for whom,
and why its important (i.e., valuable to that
customer).
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The Problem Value Proposition
The problem Solution On this page, describe the
customer and their problem (pain) in as clear
and compelling language possible. Demonstrate
you know the market and customer How much
money/pain is the current problem costing the
customer? How much would they save/make by using
your solution? Also on this page, describe your
solution in as clear and compelling language
possible. Talk about the benefits of the
solution to the customer (not the technical
features) and how it provides value based on the
problem youve identified.
5
Business Model and Pricing
The business model Describe how your company will
make money solving the customers problem. Who
will pay for the solution? How will they pay (per
unit, subscription, transaction fee, advertising,
etc...) Describe your pricing structure and how
much you expect to generate in revenue from each
customer.
6
Sales Marketing
The market and sales On this page, describe the
particular market segments you are pursuing and
identify which you will pursue first. Who is
the customer? What is the size and growth of this
segment. Describe how you will get to this
market segment communications (advertising, PR,
promotions, sales) Distribution channels.
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The technology
The technology On this page, describe how your
solution works (without revealing any enabling
information). What makes this solution
effective, unique, and/or defensible from
competitors? Why is it robust and scalable? Why
is it difficult to duplicate? Is there any IP
protection?
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The Competition and Your Advantage
The competition Describe any direct competitors
as well as competing alternatives (including the
status quo). Do your research here. Who are
they? What makes you different? What gives the
company an advantage? What will make the
business sustainable?
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The team
The team On this page, describe your current (and
planned) management team and advisors. Describe
the functions that you need in the near term.
What knowledge, skills, and experiences do they
have that make this venture more likely to
succeed? Be realistic, and be ready to ask for
help in identifying the right people to fill out
the team. Advisory boards and outside directors
are important to establish your credibility and
connections. Acknowledge shortcomings and interim
solutions.
10
Funding Milestones
The plan Describe your plan for getting from
where you are to where you want to be. What
milestones do you need to meet along the way? How
much money (and what other resources) will you
need to meet these milestones? Lay out your
milestones on this schedule (change the style to
match your own). What are the key metrics for
judging your progress over the next 5 years? The
table shows several possible metrics. Think about
how you want your progress to be judged--and use
these as metrics. Its useful to have a more
detailed timeline for the short term and more
general milestones over the next 5 years or so.
Adjust your time horizon according to your
specific project
Fortune Glory 2/2011
Beta launched3/07
1st round funding 100k 9/07
1st Users 5/07
Mgt Team complete 11/07
1st Customers 1/08
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Summary and Next Steps
Summary and Ask Summarize your venture and
status, and be clear in what you are asking for
from this audience. If you are pitching to
investors, tell them what funding you need. If
you are pitching to potential advisors or
employees--be clear about what youre asking of
them.
your contact information here
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Additional slides
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Competitive Landscape
Nordstroms
Competitive Landscape A competitive landscape
refers to a graphical depiction of where your
venture stands relative to the competition along
key dimensions. Most commonly, these dimensions
reflect the dominant customer preferences.
Create a competitive landscape by determining
the dominant criteria shaping your intended
customers purchase decisions and how your
venture compares on these dimensions relative to
the competition. Using the graph on the following
slide, label your X and Y axes with the two most
important criteria, then locate yourself and your
closest competitors along these dimensions.
Assume higher values are up and to the
right--and that is where you want to be
(tradition holds that the upper right quadrant is
where you want to be...).
quality
Sears
Target
Walmart

• cost

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Competitive Landscape
your venture
competitor
customer value 2
competitor
competitor
competitor

• customer value 1

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